Comments on: Podcasts and Video Content http://www.idealaunch.com/blog/content/podcasts-and-video-content/ Content, Community And Conversions Sun, 14 Aug 2011 20:45:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: How To Improve Your Google Ranking, According to Dilbert | SEO | ideaLaunch http://www.idealaunch.com/blog/content/podcasts-and-video-content/comment-page-1/#comment-7060 How To Improve Your Google Ranking, According to Dilbert | SEO | ideaLaunch Tue, 23 Feb 2010 19:58:58 +0000 http://www.idealaunch.com/blog/?p=98698#comment-7060 [...] on sites like SlideShare, publish white papers and ebooks, develop a tip center, host a Podcast … and much [...] [...] on sites like SlideShare, publish white papers and ebooks, develop a tip center, host a Podcast … and much [...]

]]> By: Jay S. Fleischman http://www.idealaunch.com/blog/content/podcasts-and-video-content/comment-page-1/#comment-6585 Jay S. Fleischman Fri, 12 Feb 2010 15:44:56 +0000 http://www.idealaunch.com/blog/?p=98698#comment-6585 Good point that you don't get SEO from video or audio content (though you do get it from the title and description, that's another discussion altogether). That having been said, I'm betting that YouTube will begin to index audio in the next year or so. Their transcription services and GOOG-411 show that they are involved in getting as much voice data as possible, so it's a logical step. In addition, using video and audio is a good secondary means of content delivery given the fact that some people are more likely to learn when presented with auditory or visual cues. Perhaps starting with the video, stripping out the visuals to turn it into audio, and then transcribing for written content is overkill for some - but useful as a content delivery strategy. Good point that you don’t get SEO from video or audio content (though you do get it from the title and description, that’s another discussion altogether). That having been said, I’m betting that YouTube will begin to index audio in the next year or so. Their transcription services and GOOG-411 show that they are involved in getting as much voice data as possible, so it’s a logical step.

In addition, using video and audio is a good secondary means of content delivery given the fact that some people are more likely to learn when presented with auditory or visual cues. Perhaps starting with the video, stripping out the visuals to turn it into audio, and then transcribing for written content is overkill for some – but useful as a content delivery strategy.

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