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Next week ideaLaunch is packing up our computers, wiener dog memorabilia and dead man’s couch and moving three blocks north to Portland Street. One part Italian North End, two parts Boston sports fan central (TD Banknorth Garden, home of the Bruins and Celtics, is within spitting distance of our front door), our new neighborhood is in a great location for writing the next chapter of ideaLaunch’s content marketing story.
Speaking of stories, did you see the article in Print Solutions Magazine by Rebecca Trela called “Content Marketing on Promotional Products”? Trela interviews Byron about why content is “more alchemist than a regent” in a kingdom where content reigns supreme. “The key to a successful promotion,” says Trela, “is delivering a little of what the customer wants (educational information, reminders or factoids) and a little bit of what the promoter wants (visibility).” In the same vein, ideaLaunch enables our clients to give their customers what they want—tips, articles, advice, entertainment—in exchange for visibility—niche sponsorships, higher search engine listings for targeted keywords. We’re also able to follow the trail from the SEO-friendly content we created to the actual ROI of higher click-through rates and conversions on client websites with our tool WordVision. Exciting stuff.
In other news, I’m looking for three fall 2009 interns for editorial, SEO and social media positions. If you know anyone in the Boston area looking to jumpstart a career, send them my way!
Tags: blogs, content marketing, idealaunch
