Have you ever gone into a meeting or conference and been greeted by an overused PowerPoint template projected onto the screen? The presentation hasn’t even begun yet and your brain is already hitting the snooze button. Alexei Kapterev’s “Death by PowerPoint” goes through PowerPoint sins and the simple ways you can save your presentation (and audience) from a slow, agonizing death.

Why should you care?

• Content marketing doesn’t just take place on your website, it takes place all over the web. Think about how you can use presentations to promote your message and brand
• A concept, product or corporate story is often more engaging and effective when presented visually and simply
• Websites like Slideshare are gaining popularity – this means your great presentation has a better chance of being seen by others
• Thinking of hosting a webinar? Your presentation needs to be appealing to a wide audience – especially if they’re paying to hear you

This deck is a few years old, but its continued relevancy speaks to how well it was done. In fact, it’s one of Slideshare’s all-time most viewed and embedded presentations – so, check it:

Convinced but don’t think you have the skills to pull off a great presentation? It just so happens that a certain content marketing company knows a thing or two about creating slidedecks, white papers and webinars – just ask us!

This entry was posted on Monday, October 12th, 2009 at 4:23 pm and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.