A lot of companies use Facebook. Not so many use Facebook in ways that helps promote a website or SEO content effectively. What can you do to make the most of your Facebook page? For starters, give the job of maintaining the page to someone as a daily task. Even if you have to hire a freelancer to do it, it’s an expense that’s worth the money when done effectively.

The daily tasks of a Facebook pro should include getting new friends or fans, networking with other like-minded Facebook users, posting links to relevant content (not the stuff on your site) and posting links to the SEO content on your site.

Make sure your Facebook person keeps the ratio of “selling” links back to your own site low compared to the general interest links. Social media users are wary of business that seem to self-serving. Consider the general interest posts as “bait” to keep users interested in your Facebook site, and the posts you use to direct the user back to your site as the reminder of who’s running the shop.

Your Facebook person should inject their personality into the Facebook presence; the human touch is very important on social media and any indication that a real live person is working your pages is a big plus. Don’t neglect the human touch on social media any more than you would in your sales department. These may seem like two separate entities, but they’re really working towards the same goals. Creating Facebook content is another way to sell your brand, it deserves the attention and time investment you put into it.

Joe Wallace is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

Image from gamefire.com

This entry was posted on Wednesday, March 17th, 2010 at 10:00 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.