Writing SEO content is like making chocolate milk. This may be a tough metaphor to swallow, so bear with me while I walk you through the steps.

1. Pay attention to quality from the beginning. Curdled milk won’t taste sweet no matter how much chocolate syrup you pour into it, and content marketing won’t succeed if your content is nothing more than a couple of mediocre paragraphs stuffed with keywords. You should hire a freelance writer whose copy is polished, professional, and free of spelling and grammatical errors.
2. Quantity and quality go hand in hand. Too little syrup leaves a glass of chocolate milk pale and underwhelming, while too much just makes you sick. The same goes for SEO content. Hire writers who are able to strike the right balance, optimizing your content with a variety of keywords, but avoiding an overdose that would only leave readers distracted and annoyed.
3. Don’t forget to stir. SEO may be about marketing content, but you also want to improve conversion rates, and potential customers appreciate a company website or blog packed with well-crafted, relevant content, not random keywords. When you’re hiring writers,  find someone with a talent for mixing keywords into good content like chocolate syrup in a glass of milk, till the two are blended seamlessly. The final product is guaranteed to be both delicious and nutritious for your customers and your company.

Whimsical metaphors aside, the quality of the writing and the skillful use of keywords on your site or in your blog should be integral factors in your marketing strategy. If you want to achieve the best possible results, hire a content marketing agency with plenty of experience in blending these ingredients just the right way.

Image from http://preparednesspro.files.wordpress.com/2009/04/chocolatemilk.jpg

Emily Robinson is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

Tags: content marketing

This entry was posted on Tuesday, June 15th, 2010 at 2:31 pm and is filed under Content Creation, Content Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.