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Sexy Headlines: How to Create Tantalizing Titles that Convert

May 22nd, 2013 by

The title of a blog post is no longer than 64 characters, yet it is the most important piece of the entity. Creating a title might be the most important of all content marketing methods. It is the first part of the post that readers see, and many will decide whether or not to read the post solely from this short string of words. The title is also the most publicized part of the post; it appears among search results, and on Facebook, Twitter and RSS feeds. Crafting a good blog post title is well worth the time and effort required.

There are a number of approaches copywriters take when composing titles: open-ended questions, big promises, personalized stories and more. One of the most effective techniques – and the most difficult to execute well – is to make a blog title sexy. A sensual, tantalizing title, such as “Seduction and Betrayal: Company Doesn’t Deliver on Job Promises,” is sure to lure readers. Here are four tips for making sexy, effective and appropriate blog titles.

Avoid the Tabloids

Creating sexy titles does not give writers license to be lewd or inappropriate. Just because something is sexy, does not mean it should not be classy. The title should reflect the sophistication of a fancy dinner at a five-star French restaurant with a beautiful lady, rather than a sleazy pickup line used on a stranger at the local dive bar. Businesses must not sacrifice their reputation for a title; company blogs must always be professional. A basic guideline is to avoid any title that might appear in the tabloids.

Be Relevant to the Content

Although it is creative, the title should still be connected to the blog post. In his blog post on crafting titles at ProBlogger, Daren Rowse quotes from David Ogilvy on the role of the title: “The purpose of a title is to get potential readers to read the first line of your content.” The title must be related to the post’s content in general, and it should be specifically connected with the first line. Otherwise, readers will quickly leave your site, increasing the bounce rate.

Use Subtitles to Clarify

When creating sexy titles, the title is often ambiguous. A good subtitle will clarify what the post is about for both readers and search engines. For instance, “Sexy Headlines” does not indicate much of anything. Left alone, it would likely leave the reader thinking this was a list of headlines from various sites or news agencies. The subtitle, “How To Create Tantalizing Titles,” though clearly states what this post is about, so readers can decide if they want to see the post.

Take Time to Be Creative

Creating a sexy headline that remains professional and related to the content requires time and creativity. There is no way to teach someone this, other than to encourage people to make time for writing titles, think creatively and take risks. With a little practice, writers will feel comfortable composing effective titles, and they will be created more easily.

Often, writers feel pressed for time and are tempted to slap on a quick title. No part of a post is more important than the headline, however. Empowering writers to create sexy, fun headlines is a wise investment.

Scott B is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

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One Response to “Sexy Headlines: How to Create Tantalizing Titles that Convert”

  1. Sandy Gerber says:

    It is interesting to see how we ‘judge’ a blog or an article in a matter of seconds.You could compare it to a company that receives lots of resumes and has to filter out candidates for an interview. I think it’s still important though that, when trying to be effective and catchy with ‘sexy’ or funny blog titles, it’s important to still appeal to the target consumer, using the lingo they would be more attracted to. Some groups of people might be more drawn to certain words or slang than others.

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