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Social Media and Typography

February 19th, 2014 by

typographyWith billions of words published by millions of people every day, it’s surprising to me that typography seems of little or no interest to anyone publishing content on the web.

Correct me if I’m wrong, but typographic options for a post on Twitter, Facebook or Linked In don’t exist.  No choices. No design diversity. No warmth. No personality. Just a bunch of words, all the same size and shape.

Typography is an art form that has the power to establish and transform brands. Ad agencies quickly picked up on the trends and built brands and businesses with typography center stage. Script writing styles like Lord & Taylor or Betty Crocker have defined brands, and survived for years despite fluctuations typographic tastes and technological advances.

Apple brought typefaces to the mainstream way back in the 80’s, disrupting the marketplace with type selections built-in, a first-of-a-kind. With tens of thousands of typefaces and styles to choose from these days, the opportunities to Brand Me with social media seems like an easy method to expand our personal brands.

What do you think about this issue?  What would Facebook look like with lots of different fonts and sizes, shapes and colors?  What role should typography play in publishing online?

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