ideaLaunch Blog

Image from Business.com

Many of our past content marketing heroes have been large-ish companies. Some of you might be wondering about what smaller businesses have done with social media and content marketing strategies – if anything. We’ll be pointing to more and more small business case studies, but today we have some big picture data.

As reported by Content Marketing Today,  Business.com has come out with an extensive study on the usage of social media by small businesses.

The whitepaper is the culmination of a study done with 2,200 North American companies – the largest of its kind to deal with business social media use. Topics addressed in the paper include:

• Top social media resources used for business information
• Which department – Marketing, Customer Service, Product or other – drives most corporate social media initiatives
• Top business social media initiatives, and how well companies can actually measure the success of these initiatives
• Ratings of top social media sites for business use

Whether you’re trying to convince your company to explore social media, working on your first content marketing plan or wading deep in the waters of Twitter, blogging and Facebook activity – it’s helpful to understand what other small businesses are doing and finding success in.

It should be said that a lot of the companies polled are figuring things out for themselves – and in doing so are finding various rates of success and failure. Working with a content marketing agency can help with everything from strategy, execution and monitoring of your efforts.

Business.com’s research paper, 2009 Business Social Media Benchmarking Study, is available for free – so do check it out.

Tags: small business, social media, studies

This entry was posted on Saturday, November 7th, 2009 at 2:49 pm and is filed under content marketing, social media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.