ideaLaunch Blog

A few weeks ago, I covered Lessons 1 – 3 in the SuccessWorks SEO Copywriting Course that I’m taking. Stop holding your breath, folks, here’s Lesson 4’s, well, lessons.

In the first few lessons, I learned about researching keyphrases instead of keywords. This week, I learned what the heck to do with those keyphrases. The copy writing course covers keyphrases and copy writing for the small business owner. While I don’t own a small business, I am still learning a lot from the perspective of a copy writer. Any copy writer can get a list of keywords or phrases and stick them into a bunch of copy, but truly understanding the purpose of those keyphrases and inbound links ensures better copy. It’s like that whole “Teach a man to fish” thing. You get it. And so,

What the Heck Do I Do with Keyphrases?

1. Develop a Strategy: There’s a myth that you can only use one keyphrase per page and one page per keyphrase. Throw that thinking out! Choose keyphrases that can appear and be relevant on multiple pages. (This is a great opportunity for internal linking as well!)
2. Examine Keyphrases: Are they applicable? Are they grammatically correct? Will you be able to put them in your content in an organic way? (If not, lose them. Readers can see right through awkward phrasing for SEO purposes. Don’t jeopardize your credibility.)
3. Create a List: Organize your keyphrases into type (Brand, Category, Buy Cycle, Subcategory, etc.).
4. Divide and Conquer: Decide which keyphrases to use for specific pages. Map it out in a comprehensible manner for easy reference.
5. This Just In: Update your keyphrase list. Depending on your business, this can happen every month or every quarter or seasonally.

This list is just the bare bones of what the course offers. If you’re new to SEO copy writing, Heather maps out exactly what you should be doing with great examples of ideal home pages. In the key phrase mapping lesson, she provides a template to plug in your specific keyphrases.

Next week’s lesson? WRITING. Stay tuned. Or just hire a writer.

Tags: content creation, content development, keywords, SEO, SEO writing

This entry was posted on Friday, March 19th, 2010 at 10:18 am and is filed under SEO, content creation. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.