ideaLaunch Blog

Posts Tagged ‘audience’

Before You Improve Conversion, Define It!

We’ve all heard the adage, “You can’t improve what you don’t measure.” But you can’t measure something if you don’t know exactly what you’re measuring.
What is water?
This question pertains to [...]

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WriterAccess | Aug 05, 2010 | No Comments

Is it Working: Measuring Your Metrics

With brick and mortar stores, it’s easy. If a customer comes in and makes a purchase, that’s a sale. While ultimately that’s still the goal, the process of getting to [...]

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WriterAccess | Jul 21, 2010 | No Comments

Think About the Customer. No, Seriously.

I have always been a self-proclaimed daddy’s girl. Growing up, my dad could do no wrong in my eyes, and to a certain extent, he still can’t. The fact that [...]

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WriterAccess | Jul 15, 2010 | No Comments

Social Network, Activate! Attempting the Call-to-Action

As you slave away on your blog, or copy and paste the umpteenth link on twitter, do you ever feel a sense of doubt? You may have gone as far [...]

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WriterAccess | Jun 29, 2010 | 2 Comments

Two Ways to Move Your Blog Out of Your Circle of Friends

So you’ve just signed up for wordpress, blogger, etc., you have a few posts in the hopper, and a comment or two from your friends. You’re creating interesting [...]

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WriterAccess | Jun 21, 2010 | No Comments

Website Content Tips

Creating website content can seem like an imposing task. Many factors must be considered when writing copy for a website. These website content tips will help make sure you cover all [...]

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WriterAccess | Jun 15, 2010 | No Comments

Tips to Choose the Right Language for Your Web Content

Does your website content really speak to your audience? Are you using the right language to keep your readers’ attention? Do you avoid talking over their heads or using jargon? [...]

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WriterAccess | May 05, 2010 | No Comments

Landing Page Optimization: 3 Mistakes To Avoid


Are you trying to improve conversion rates from your landing pages? Here are three mistakes could be costing you visitors and sales.
Landing Page Optimization: 3 Mistakes To Avoid

Don’t dazzle [...]

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WriterAccess | Mar 09, 2010 | No Comments

Unique Website Content Tips: Quizzes

Everybody loves games. People spend 10 minutes on Facebook answering questions to determine what their underwear choice says about their career prospects.
Wouldn’t it make more sense for you to provide [...]

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WriterAccess | Feb 19, 2010 | No Comments

Website Content Tips that Keep You In Touch with your Customers


In today’s social media landscape, conversation is a two-way street. Well, by definition, conversation always refers to interaction between two (or more) people. But too many bloggers and content [...]

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WriterAccess | Feb 12, 2010 | No Comments
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