ideaLaunch Blog

Posts Tagged ‘audience’

Landing Page Optimization: 3 Mistakes To Avoid


Are you trying to improve conversion rates from your landing pages? Here are three mistakes could be costing you visitors and sales.
Landing Page Optimization: 3 Mistakes To Avoid

Don’t dazzle [...]

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WriterAccess | Mar 09, 2010 | No Comments

Unique Website Content Tips: Quizzes

Everybody loves games. People spend 10 minutes on Facebook answering questions to determine what their underwear choice says about their career prospects.
Wouldn’t it make more sense for you to provide [...]

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WriterAccess | Feb 19, 2010 | No Comments

Website Content Tips that Keep You In Touch with your Customers


In today’s social media landscape, conversation is a two-way street. Well, by definition, conversation always refers to interaction between two (or more) people. But too many bloggers and content [...]

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WriterAccess | Feb 12, 2010 | No Comments

Super Bowl Ads & The Content Marketing Connection

Most people really don’t care for advertisements and blatant marketing pitches. The popularity of the Tivo is evidence of that. However, each year, people who have zero interest in football [...]

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Jen | Feb 08, 2010 | No Comments

Website Design Tip: Make Searching Easy

When people talk about content marketing and website optimization, the focus is often on search engine optimization (SEO) and how you can attract people to your site.
This is all important, [...]

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Jen | Feb 03, 2010 | No Comments

Improving Conversion Rates: 6 Ways To Call For Action

Content marketing isn’t about increasing visibility. In the end, the goal is ultimately to increase sales. It’s important not to lose sight of that when you get entrenched in search [...]

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WriterAccess | Jan 27, 2010 | 1 Comment

Should You Give Your Freelance Writer a Byline?

When you’re hiring writers, one of the first things they’ll want to discuss before agreeing on pricing is who gets credit for the content they’ll be creating. In other words, [...]

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WriterAccess | Dec 31, 2009 | 2 Comments

Make Next Year Better in Just Ten Seconds

While the specifics of your business resolutions are important, it’s safe for us to presume that in the coming year you want to:

Do business better and smarter
Make more money
SMITE ALL [...]

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Jen | Dec 29, 2009 | 1 Comment

SEO Writing Can Be Funny

As a rule, SEO writing sucks. It’s dry, clunky, informative, and boring. I can tell within 30 seconds of reading it that most SEO content was written for a search [...]

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WriterAccess | Dec 07, 2009 | 4 Comments

Marketing Tip: “Everyone” Is Not A Target Market

I once worked with a client who was very, very passionate about her product – as she should be – it was her baby, after all. This did, however, make [...]

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Jen | Nov 11, 2009 | 1 Comment
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