ideaLaunch Blog

Posts Tagged ‘brand’

Spice Up Your Marketing Strategy

That’s right. You’ve stumbled upon yet another blog post about the Old Spice campaign. But that, my friends, is the point. The “Man your man could smell like” campaign started [...]

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WriterAccess | Jul 29, 2010 | No Comments

Keep It Human

As your business grows, you’ll probably find that time flies through your fingers on a daily basis. Maybe you can’t possibly respond to all of the emails bombarding your inbox. [...]

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WriterAccess | Jun 17, 2010 | 1 Comment

Social Media and Your Brand

If your company uses social media to promote its brand, it’s just as crucial to brand your Twitter and Facebook pages with the same logo, color scheme, and contact information [...]

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WriterAccess | Apr 19, 2010 | No Comments

Three Ways to Promote Website Content

Well-written website content is king when it comes to converting clicks to customers. Promoting that great content is essential to giving it the best possible chance at succeeding. Here are [...]

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WriterAccess | Apr 05, 2010 | No Comments

Don’t Tweet Out, You Can Do It

Okay, we get it: Twitter’s here to stay. So instead of debating whether you should join, start debating what you should say once you’re on there. One of my favorite [...]

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Melanie | Mar 03, 2010 | No Comments

Always Take Pride In Your Content

I was recently forwarded a link to Web Designer Ledger’s gallery of “30 Examples of Latte Art“. For these baristas-slash-artists, there is no such thing as a small job. They [...]

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Jen | Jan 21, 2010 | 1 Comment

Why Creative Contests Are For Chumps

That’s right, you heard me.
Clearly you are a grinch and a talentless hack who has never won anything.
All true – but, actually, I love some contests. Hosting a hot dog [...]

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Jen | Jan 18, 2010 | 1 Comment

Why Stock Photography Isn’t Always Your Friend

Let me preface by saying there are some really, really good photos and illustrations available on stock photography sites. I certainly don’t fault people for using them – for (usually) [...]

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Jen | Nov 12, 2009 | 1 Comment

Mark Your Digital Territory: NameChk

Fellas, zip those flies back up – that’s not what we meant.
In the world of content marketing, it’s important to establish your brand name and have consistency in how you [...]

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Jen | Oct 23, 2009 | No Comments
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