ideaLaunch Blog

Posts Tagged ‘Case Studies’

Why Your Customer Service Needs To Be Better

I’ve never been one to suggest that “the customer is always right.” Having worked as a cashier in my high school years (an experience I think every North American should [...]

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Jen | Feb 15, 2010 | 3 Comments

Memes, Viral & Content Marketing: What Works?

Those who work in a marketing agency or marketing department of a company have likely encountered a client, colleague or boss who was very excited about Internet trends. Some examples [...]

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Jen | Feb 05, 2010 | No Comments

Content Marketing Gets Blessed

Think your organization is too conservative to get into blogging? Too bureaucratic to start content marketing efforts?
Regardless of your religious affiliation, it may be time to take a cue from [...]

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Jen | Jan 25, 2010 | 1 Comment

Dude, You Gotta Be Like Dell!

Cutsie blog post titles aside, we’re not suggesting that you copy another company’s every move – rather that you understand and learn from them. In this case, if there’s anyone [...]

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Jen | Dec 09, 2009 | No Comments

Thank Google: Adding Value Is Easier Than You Think

We’ve mentioned it a few times: the cornerstone of content marketing is bringing value to readers and potential clients. Writing insightful and entertaining blog posts or articles is an easy [...]

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Jen | Dec 03, 2009 | No Comments

Holiday Shopping And The Facebook Connection

Happy Thanksgiving, everyone!
Once the turkey and the pumpkin pie have been given a good home, attentions in the US tend to turn toward holiday shopping. Those Black Friday deals are [...]

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Jen | Nov 26, 2009 | 1 Comment

Every Industry Can Use Content Marketing: Video Edition

Content marketing isn’t simply about blathering your latest corporate news online. Good content marketing is  about what the audience is interested in and delivering that to them in digital ways [...]

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Jen | Nov 19, 2009 | 1 Comment

Content Marketing Hero of the Day: Hyundai Canada

You may have recently seen a video on YouTube about a spectacularly bad parking job in Toronto, Ontario. If not, you can take a look here:

Brutal, eh?
Just one week later, [...]

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Jen | Nov 05, 2009 | 1 Comment

Content Marketing Hero of the Day: Etsy

It’s fine to talk about what you should be doing content marketing wise – but it’s even better to show you: Enter Etsy. Etsy is like eBay in that it’s [...]

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Jen | Oct 22, 2009 | 2 Comments

Social Media: A Back Peddle & A Clarification

You may recall a recent post of ours that discussed the Motrin Moms fiasco where we demonstrated that a blunder in social media, while embarrassing, likely won’t affect your bottom [...]

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Jen | Oct 20, 2009 | No Comments
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