ideaLaunch Blog

Posts Tagged ‘content development’

Pick a Web Content Writer With Style As more marketing moves to the web more and more traditional writers and journalists are selling their writing services to write web content. At first, this seems great, you can [...] Read more... WriterAccess \| Jan 29, 2010 \| 1 Comment	Website Optimization: A Process, Not A Project I once took a course on Content Optimization that almost made me give up SEO writing all together. The information I got about search engine optimization in that three hour afternoon [...] Read more... WriterAccess \| Dec 14, 2009 \| No Comments
6 Web Content Tips To Boost Online Sales The success of your content marketing depends on how much of your web content gets read and whether or not it promotes action. You can’t simply scan all of your [...] Read more... WriterAccess \| Dec 03, 2009 \| No Comments	What Is Metadata? Tips for Optimizing Web Pages Is it a fruit? A nickname for your avatar girlfriend? A really complicated computer term? Guess again! Metadata is simply “data about data.” In the SEO world, it’s condensed data that helps [...] Read more... Carolyn McKibbin \| Nov 06, 2009 \| 1 Comment
Internet Killed The Magazine Star? As news today surfaces that Gourmet, one of the most revered foodie magazines, will be ceasing publication after nearly 69 years in print, we ask – is nothing sacred? Apparently not. [...] Read more... Jen \| Oct 05, 2009 \| 4 Comments	Keywords For Content: The Cheap & Dirty Edition Perhaps after reading last week’s blog post, 7 Web Content Questions You Need To Ask you realized you hadn’t spent any time thinking about your website’s optimization or SEO (that [...] Read more... Jen \| Oct 02, 2009 \| 3 Comments
Follow the Content Marketing Recipe I don’t know anyone who can bake a cake without a recipe. Baking is a science, the right combination of flour, sugar, butter, salt and heat leads to the perfect density and texture. Miss an ingredient and well, you just have a mess. I have tried to whip up cookies without a recipe and they tasted like cardboard. Content Marketing is also a science and needs a recipe to follow. Read more... Kara Doherty \| Aug 07, 2009 \| No Comments	Blog Round-up: You Get What You Pay For There was a common theme among blogs this week: you get what you pay for. Seth Godwin talks friction; “Friction rewards intent and creates scarcity,” (5/3). He also blogged later [...] Read more... idealaunch \| May 08, 2009 \| No Comments
10 Essential Steps to Creating Content for the Web How do you create content that connects with readers AND the spider bots? How do you turn browsers into believers, and believers into buyers? The following will help [...] Read more... Byron White \| Mar 09, 2008 \| 2 Comments

Pick a Web Content Writer With Style As more marketing moves to the web more and more traditional writers and journalists are selling their writing services to write web content. At first, this seems great, you can [...] Read more... WriterAccess \| Jan 29, 2010 \| 1 Comment	Website Optimization: A Process, Not A Project I once took a course on Content Optimization that almost made me give up SEO writing all together. The information I got about search engine optimization in that three hour afternoon [...] Read more... WriterAccess \| Dec 14, 2009 \| No Comments
6 Web Content Tips To Boost Online Sales The success of your content marketing depends on how much of your web content gets read and whether or not it promotes action. You can’t simply scan all of your [...] Read more... WriterAccess \| Dec 03, 2009 \| No Comments	What Is Metadata? Tips for Optimizing Web Pages Is it a fruit? A nickname for your avatar girlfriend? A really complicated computer term? Guess again! Metadata is simply “data about data.” In the SEO world, it’s condensed data that helps [...] Read more... Carolyn McKibbin \| Nov 06, 2009 \| 1 Comment
Internet Killed The Magazine Star? As news today surfaces that Gourmet, one of the most revered foodie magazines, will be ceasing publication after nearly 69 years in print, we ask – is nothing sacred? Apparently not. [...] Read more... Jen \| Oct 05, 2009 \| 4 Comments	Keywords For Content: The Cheap & Dirty Edition Perhaps after reading last week’s blog post, 7 Web Content Questions You Need To Ask you realized you hadn’t spent any time thinking about your website’s optimization or SEO (that [...] Read more... Jen \| Oct 02, 2009 \| 3 Comments
Follow the Content Marketing Recipe I don’t know anyone who can bake a cake without a recipe. Baking is a science, the right combination of flour, sugar, butter, salt and heat leads to the perfect density and texture. Miss an ingredient and well, you just have a mess. I have tried to whip up cookies without a recipe and they tasted like cardboard. Content Marketing is also a science and needs a recipe to follow. Read more... Kara Doherty \| Aug 07, 2009 \| No Comments	Blog Round-up: You Get What You Pay For There was a common theme among blogs this week: you get what you pay for. Seth Godwin talks friction; “Friction rewards intent and creates scarcity,” (5/3). He also blogged later [...] Read more... idealaunch \| May 08, 2009 \| No Comments
10 Essential Steps to Creating Content for the Web How do you create content that connects with readers AND the spider bots? How do you turn browsers into believers, and believers into buyers? The following will help [...] Read more... Byron White \| Mar 09, 2008 \| 2 Comments