ideaLaunch Blog

Posts Tagged ‘content development’

Keep ‘Em Clicking: How Internal Links Can Improve Your Website

Have you ever wondered what makes sites like Amazon and Wikipedia so addictive? When you visit these sites, you can’t stop clicking; one link leads to another, and each page is [...]

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WriterAccess | Jun 22, 2010 | No Comments

SEO Content (and Chocolate Milk)


Writing SEO content is like making chocolate milk. This may be a tough metaphor to swallow, so bear with me while I walk you through the steps.

 

Pay attention to quality [...]

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WriterAccess | Jun 15, 2010 | No Comments

Why Hiring Writers for Your Content Pays Off

Did you pay someone this April to do your taxes? If you’re a business owner, you probably did. Depending on the size of your business, you may even have someone [...]

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WriterAccess | May 14, 2010 | 1 Comment

Hiring Freelance Writers

With the economy still struggling in 2010 and many people finding themselves out of work, the pool of available, educated workers has grown. At the same time many companies are [...]

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WriterAccess | Apr 02, 2010 | No Comments

Marketing Agency Metrics

Whenever a company looks to hire a new marketing agency one of the first things to decide is what metrics are most important to them. When considering different marketing agencies, [...]

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WriterAccess | Mar 26, 2010 | No Comments

SuccessWorks SEO Copywriting: A Series (2)

A few weeks ago, I covered Lessons 1 – 3 in the SuccessWorks SEO Copywriting Course that I’m taking. Stop holding your breath, folks, here’s Lesson 4’s, well, lessons.
In the [...]

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Melanie | Mar 19, 2010 | 2 Comments

Pick a Web Content Writer With Style

As more marketing moves to the web more and more traditional writers and journalists are selling their writing services to write web content. At first, this seems great, you can [...]

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WriterAccess | Jan 29, 2010 | 1 Comment

Website Optimization: A Process, Not A Project

I once took a course on Content Optimization that almost made me give up SEO writing all together.
The information I got about search engine optimization in that three hour afternoon [...]

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WriterAccess | Dec 14, 2009 | No Comments

6 Web Content Tips To Boost Online Sales

The success of your content marketing depends on how much of your web content gets read and whether or not it promotes action. You can’t simply scan all of your [...]

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WriterAccess | Dec 03, 2009 | No Comments

What Is Metadata? Tips for Optimizing Web Pages

Is it a fruit? A nickname for your avatar girlfriend? A really complicated computer term?
Guess again!
Metadata is simply “data about data.” In the SEO world, it’s condensed data that helps [...]

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Carolyn McKibbin | Nov 06, 2009 | 1 Comment
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