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Subscribe to this blog via EmailSince becoming an intern for ideaLaunch back in May, I’ve learned more than I ever expected to know about content marketing. When I walked through these doors, I was pretty [...]
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Posts Tagged ‘creating content for the web’
Give Us Free! The Value of Free ContentThough long considered the bitter enemy of any capitalist enterprise, the concept of giving something away for free has become a key marketing strategy in recent years. Give away that [...]
WriterAccess | Jul 08, 2010 | 1 Comment
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Keep ‘Em Clicking: How Internal Links Can Improve Your WebsiteHave you ever wondered what makes sites like Amazon and Wikipedia so addictive? When you visit these sites, you can’t stop clicking; one link leads to another, and each page is [...]
WriterAccess | Jun 22, 2010 | No Comments
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SEO Content (and Chocolate Milk)
Pay attention to quality [...]
WriterAccess | Jun 15, 2010 | No Comments
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SuccessWorks SEO Copywriting: A Series (3)Thought I was done, did you? As the saying goes, “If you’re done learning, you’re dead.” So here’s to the continuance of my learning and my life (as an amazing [...] |
ideaLaunch President Speaks at SES New York 2010We’ve often grappled with the question, “What is great content?” At last month’s Content Marketing Meetup, people said that great content is engaging, emotional, persuasive, unique, funny, is represented with [...]
Carolyn McKibbin | Mar 18, 2010 | 1 Comment
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Why Old Test Landing Pages Can Still Make You MoneyYou should be using landing pages to track the results of your various marketing campaigns. And, of course, you should constantly test new landing pages to improve your conversion rates.
WriterAccess | Feb 26, 2010 | No Comments
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Don’t Be Smarter Than a Fifth GraderA creative vocabulary is a useful tool to have when it comes to SEO writing.
WriterAccess | Jan 14, 2010 | No Comments
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