ideaLaunch Blog

Posts Tagged ‘creating content for the web’

Why Old Test Landing Pages Can Still Make You Money

You should be using landing pages to track the results of your various marketing campaigns. And, of course, you should constantly test new landing pages to improve your conversion rates.
But [...]

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WriterAccess | Feb 26, 2010 | No Comments

ideaLaunchers Talk Content Marketing And ROI

Byron White, President of ideaLaunch, and Carolyn McKibbin, Director of Content Services, presented a Webinar entitled “Tracking Content ROI”  at the BrightTALK Content Marketing Summit on January 20th.
Byron started by [...]

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Patrick | Jan 21, 2010 | No Comments

Don’t Be Smarter Than a Fifth Grader

A creative vocabulary is a useful tool to have when it comes to SEO writing.
When making a list of potential keywords, it’s helpful to think of synonyms and alternative phrasing. [...]

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WriterAccess | Jan 14, 2010 | No Comments

National Face Your Fears Day: Content Marketing & Social Media

In honor of National Face Your Fears Day, we’re going to dive into a topic some companies are facing: The dread of becoming a social media and web content horror [...]

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Jen | Oct 13, 2009 | 5 Comments

Weekly Round-up Post

This weekend, I will be digging a French Drain with rented Home Depot eqquipment and in the spirit of DIY, I want to post my favorite how-to guides of the [...]

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idealaunch | May 15, 2009 | No Comments

Intranet Success Story

The Fenway Community Development Corporation's Annual Meeting was Monday night. Now, I am a sucker for a town meeting. I love grassroots learning environments, regardless of the O2 tank-to-person ratio.Hey- [...]

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idealaunch | May 14, 2009 | No Comments
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