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Posts Tagged ‘marketing’

Is it Working: Measuring Your Metrics With brick and mortar stores, it’s easy. If a customer comes in and makes a purchase, that’s a sale. While ultimately that’s still the goal, the process of getting to [...] Read more... WriterAccess \| Jul 21, 2010 \| No Comments	Think About the Customer. No, Seriously. I have always been a self-proclaimed daddy’s girl. Growing up, my dad could do no wrong in my eyes, and to a certain extent, he still can’t. The fact that [...] Read more... WriterAccess \| Jul 15, 2010 \| No Comments
Give Us Free! The Value of Free Content Though long considered the bitter enemy of any capitalist enterprise, the concept of giving something away for free has become a key marketing strategy in recent years. Give away that [...] Read more... WriterAccess \| Jul 08, 2010 \| 1 Comment	Social Network, Activate! Attempting the Call-to-Action As you slave away on your blog, or copy and paste the umpteenth link on twitter, do you ever feel a sense of doubt? You may have gone as far [...] Read more... WriterAccess \| Jun 29, 2010 \| 2 Comments
Marketing and the Mom Circle: Facing Social Media Fears Take a minute to reflect on your childhood (or even your adult life), and you will probably realize you are all too familiar with the concept of the Mom Circle. [...] Read more... WriterAccess \| Jun 28, 2010 \| No Comments	Keep ‘Em Clicking: How Internal Links Can Improve Your Website Have you ever wondered what makes sites like Amazon and Wikipedia so addictive? When you visit these sites, you can’t stop clicking; one link leads to another, and each page is [...] Read more... WriterAccess \| Jun 22, 2010 \| No Comments
Two Ways to Move Your Blog Out of Your Circle of Friends So you’ve just signed up for wordpress, blogger, etc., you have a few posts in the hopper, and a comment or two from your friends. You’re creating interesting [...] Read more... WriterAccess \| Jun 21, 2010 \| No Comments	Keep It Human As your business grows, you’ll probably find that time flies through your fingers on a daily basis. Maybe you can’t possibly respond to all of the emails bombarding your inbox. [...] Read more... WriterAccess \| Jun 17, 2010 \| 1 Comment
Do You Take Chances with Your Marketing Content? A client came to me today and said she wants marketing content that is “like Seth Godin.” Fortunately, I’m in danger of achieving “fan-girl” status when it comes to Seth [...] Read more... WriterAccess \| Jun 16, 2010 \| 1 Comment	SEO Content (and Chocolate Milk) � Writing SEO content is like making chocolate milk. This may be a tough metaphor to swallow, so bear with me while I walk you through the steps. Pay attention to quality [...] Read more... WriterAccess \| Jun 15, 2010 \| No Comments

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