ideaLaunch Blog

Posts Tagged ‘public relations’

3 Tips for Creating Effective Website Content

Are you wondering what separates effective website content from other types of marketing communications? It’s a fact that all marketing content is not the same. What works in [...]

Read more...

WriterAccess | Jun 23, 2010 | No Comments

Do You Take Chances with Your Marketing Content?

A client came to me today and said she wants marketing content that is “like Seth Godin.” Fortunately, I’m in danger of achieving “fan-girl” status when it comes to Seth [...]

Read more...

WriterAccess | Jun 16, 2010 | 1 Comment

Should You Hire a Freelance Writer for Your Press Releases?

Is the press release dead? Back when print magazines ruled the world, the press release was king of the castle, one of the top ways companies got important news out [...]

Read more...

WriterAccess | Jun 14, 2010 | No Comments

Facebook’s Marketing Problem

This coming Monday, May 31st, the United States will commemorate Memorial Day with a long weekend, parades, barbecues and of course, white outfits. Better yet, the weather has promised to [...]

Read more...

Patrick | May 28, 2010 | 1 Comment

Tips to Choose the Right Language for Your Web Content

Does your website content really speak to your audience? Are you using the right language to keep your readers’ attention? Do you avoid talking over their heads or using jargon? [...]

Read more...

WriterAccess | May 05, 2010 | No Comments

You Can Lead a Horse to Water, But You Can’t Make Him a Repeat Customer


Ever hear the saying “You can lead a horse to water, but you can’t make him drink”? Sure you have. And you’re probably well aware of how that old [...]

Read more...

WriterAccess | Mar 19, 2010 | No Comments

Why Your Customer Service Needs To Be Better

I’ve never been one to suggest that “the customer is always right.” Having worked as a cashier in my high school years (an experience I think every North American should [...]

Read more...

Jen | Feb 15, 2010 | 3 Comments

What Conan O’Brien Can Teach You About PR

In life and business, things are not always sunshine and lollipops (and if that’s news to you, I’d like to switch places with you for a week, please). While public [...]

Read more...

Jen | Jan 12, 2010 | 3 Comments

Marketing Your Business? Don’t Forget PR

When it comes to marketing a business, there are several tools you can use in your swiss army knife of promotion. At ideaLaunch, our primary focus is content marketing – [...]

Read more...

Jen | Jan 12, 2010 | 3 Comments

Content Marketing Hero of the Day: Hyundai Canada

You may have recently seen a video on YouTube about a spectacularly bad parking job in Toronto, Ontario. If not, you can take a look here:

Brutal, eh?
Just one week later, [...]

Read more...

Jen | Nov 05, 2009 | 1 Comment
ideaLaunch is a content marketing agency offer content creation, content
optimization and content testing services to hundreds of clients like you.