ideaLaunch Blog

Posts Tagged ‘public relations’

Why Your Customer Service Needs To Be Better

I’ve never been one to suggest that “the customer is always right.” Having worked as a cashier in my high school years (an experience I think every North American should [...]

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Jen | Feb 15, 2010 | 2 Comments

What Conan O’Brien Can Teach You About PR

In life and business, things are not always sunshine and lollipops (and if that’s news to you, I’d like to switch places with you for a week, please). While public [...]

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Jen | Jan 12, 2010 | 3 Comments

Marketing Your Business? Don’t Forget PR

When it comes to marketing a business, there are several tools you can use in your swiss army knife of promotion. At ideaLaunch, our primary focus is content marketing – [...]

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Jen | Jan 12, 2010 | 2 Comments

Content Marketing Hero of the Day: Hyundai Canada

You may have recently seen a video on YouTube about a spectacularly bad parking job in Toronto, Ontario. If not, you can take a look here:

Brutal, eh?
Just one week later, [...]

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Jen | Nov 05, 2009 | 1 Comment

Reacting To A Social Media Bomb, Part 2

To recap: We’ve talked about how a social media misstep probably won’t kill you – or even have that much of an effect on your revenues. We’ve also discussed some [...]

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Jen | Oct 14, 2009 | No Comments

Reacting To A Social Media Bomb, Part 1

Yesterday, we discussed the a major fear some companies have about social media and content marketing : bungling it up so badly it hurts their business. It turns out that, [...]

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Jen | Oct 14, 2009 | No Comments

National Face Your Fears Day: Content Marketing & Social Media

In honor of National Face Your Fears Day, we’re going to dive into a topic some companies are facing: The dread of becoming a social media and web content horror [...]

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Jen | Oct 13, 2009 | 5 Comments

The IIHS: They’re No PR Dummy

Since we just chatted about how web content and social media has changed the game for public relations practitioners, it only makes sense to give an example of that with [...]

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Jen | Sep 21, 2009 | No Comments

Web Content Marketing & The PR Evolution

Want to be a part of an industry that is facing a lot of change? Try public relations (or PR, if you prefer).
Back in the “old days” (like about seven [...]

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Jen | Sep 21, 2009 | 3 Comments
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