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Subscribe to this blog via EmailAre you wondering what separates effective website content from other types of marketing communications? It’s a fact that all marketing content is not the same. What works in [...]
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Posts Tagged ‘public relations’
Do You Take Chances with Your Marketing Content?A client came to me today and said she wants marketing content that is “like Seth Godin.” Fortunately, I’m in danger of achieving “fan-girl” status when it comes to Seth [...]
WriterAccess | Jun 16, 2010 | 1 Comment
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Should You Hire a Freelance Writer for Your Press Releases?Is the press release dead? Back when print magazines ruled the world, the press release was king of the castle, one of the top ways companies got important news out [...]
WriterAccess | Jun 14, 2010 | No Comments
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Tips to Choose the Right Language for Your Web ContentDoes your website content really speak to your audience? Are you using the right language to keep your readers’ attention? Do you avoid talking over their heads or using jargon? [...]
WriterAccess | May 05, 2010 | No Comments
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You Can Lead a Horse to Water, But You Can’t Make Him a Repeat Customer
WriterAccess | Mar 19, 2010 | No Comments
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What Conan O’Brien Can Teach You About PRIn life and business, things are not always sunshine and lollipops (and if that’s news to you, I’d like to switch places with you for a week, please). While public [...]
Jen | Jan 12, 2010 | 3 Comments
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Marketing Your Business? Don’t Forget PRWhen it comes to marketing a business, there are several tools you can use in your swiss army knife of promotion. At ideaLaunch, our primary focus is content marketing – [...]
Jen | Jan 12, 2010 | 3 Comments
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Content Marketing Hero of the Day: Hyundai CanadaYou may have recently seen a video on YouTube about a spectacularly bad parking job in Toronto, Ontario. If not, you can take a look here: Brutal, eh? |
