ideaLaunch Blog

Posts Tagged ‘roi’

Is it Working: Measuring Your Metrics

With brick and mortar stores, it’s easy. If a customer comes in and makes a purchase, that’s a sale. While ultimately that’s still the goal, the process of getting to [...]

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WriterAccess | Jul 21, 2010 | No Comments

One Man’s Secret to Curbing the High Rate of Shopping Cart Abandonment

It oughta be a law, or something. As a simple condition of their continued existence, internet merchants should be required to buy all of their material needs online. I’m talking [...]

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WriterAccess | Feb 08, 2010 | No Comments

Memes, Viral & Content Marketing: What Works?

Those who work in a marketing agency or marketing department of a company have likely encountered a client, colleague or boss who was very excited about Internet trends. Some examples [...]

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Jen | Feb 05, 2010 | No Comments

Dude, You Gotta Be Like Dell!

Cutsie blog post titles aside, we’re not suggesting that you copy another company’s every move – rather that you understand and learn from them. In this case, if there’s anyone [...]

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Jen | Dec 09, 2009 | No Comments

Free Webinar: Tracking Content ROI

I probably don’t have to tell you this, but ROI does not mean …

Random Online Initiative
Revenues only Imaged
Responsibility of Interns

You know this, and yet your venture into content marketing perhaps [...]

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Jen | Nov 17, 2009 | No Comments

Where’s The ROI?: Activity Tracking & Content Marketing

We’re familiar with this scenario: It took a while, but your boss finally doesn’t look at the content marketing plan you proposed like it’s a handful of magic beans. You’ve [...]

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Jen | Oct 27, 2009 | 4 Comments

What’s the Deal with Article Submissions?

IdeaLaunch sells the article submissions service as a way to improve the backlink popularity of our clients’ Tip & Advice Centers (TAC). Backlinks, much like the ones offered in LifeTips [...]

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Carolyn McKibbin | Apr 24, 2009 | No Comments
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