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Subscribe to this blog via EmailThat’s right. You’ve stumbled upon yet another blog post about the Old Spice campaign. But that, my friends, is the point. The “Man your man could smell like” campaign started [...]
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Posts Tagged ‘video’
When Creatives Are Asked To Do Free Work: A ResponseWith Conan O’Brien off the air and Jay Leno still around, we figured you could use a laugh. Well, some people (like freelance creatives) might find the video below funny [...] |
Don’t Let Video Sites Kill The Marketing StarRecently, I went to check out the latest videos on a YouTube channel I subscribe to. This particular channel – a very granola show about healthy eating and alternative health [...]
Jen | Jan 06, 2010 | No Comments
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Every Industry Can Use Content Marketing: Video EditionContent marketing isn’t simply about blathering your latest corporate news online. Good content marketing is about what the audience is interested in and delivering that to them in digital ways [...] | |
Content Marketing Outside the Screen: Augmented RealityWe mentioned recently that many magazines, like Gourmet, have folded because of ad revenue and readership going down – something that many believe is a result of competition from the [...] |
Content Marketing Hero of the Day: Hyundai CanadaYou may have recently seen a video on YouTube about a spectacularly bad parking job in Toronto, Ontario. If not, you can take a look here: Brutal, eh? |
Test The Fun Theory On Your Web ContentVolkswagen recently created a video (now gone viral, natch) where they installed giant keyboard keys on the stairs of a metro station. According to their “fun theory”, fun can change [...]
Jen | Oct 10, 2009 | 2 Comments
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The IIHS: They’re No PR DummySince we just chatted about how web content and social media has changed the game for public relations practitioners, it only makes sense to give an example of that with [...]
Jen | Sep 21, 2009 | No Comments
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