Freelance Writers for eBooks

Freelance writers can take a body of knowledge that an expert has compiled and arrange it into an eBook that shares that information in a way that consumers find valuable. As the eBook format becomes more popular, more experts are turning away from traditional publishing and moving directly to marketing their knowledge through eBooks.

Freelance Writers for Webinars

A webinar needs more than a general outline to run smoothly and communicate all the points the speaker wishes to share. Webinars, like broadcast television shows, should be scripted so everyone involved in the production knows exactly what will be happening next in the webinar. Freelance writers build the webinar from an outline to a presentation that will hold the audience’s attention and deliver the information promised.

Freelance Writers for Workbooks

No matter if the home study course is webinar based or eBook based actually doing a task is more effective than just reading or listening about it. A freelance writer creates workbooks for the course that guide learners through each step of the process so they can be confident they have absorbed the information.

Jennifer Gniadecki loves to write. You can find her on any given day writing lists, blog posts, articles, assignments, outlines or fleshing out story ideas on her laptop.

Image from 1.bp.blogspot.com

Webinars and video content

If you include a description of your video contant in paragraph or two that’s SEO friendly, you’ve got a page that’s high in value. Search engines will find it, viewers will pay attention to it, and your message is reinforced. Of course, just as with SEO writing, any content you put in the video needs to hold the viewer’s attention. Moving pictures aren’t enough—take some care with your content or hire a freelancer to create it for you and those pages will succeed.

Don’t forget to promote your video content via Facebook, YouTube and Twitter. Once you’ve invested time and money in media content, it should have the widest audience possible.

Joe Wallace has been a writer/editor since 1992 and is always open to fun new ways to market online businesses. In addition to running Freelance-Zone.com, he blogs about music at Turntabling.net and runs a small press specializing in snarky t-shirts.

Image from salesmanual.deere.com

Not everyone is good at writing, let alone writing SEO content.  The first step is admitting you have an SEO problem. The second step is hiring a writer who can help. At ideaLaunch’s free webinar tomorrow, February 25 (at 1pm EST), we’ll show you in the ins and outs to finding, screening, recruiting and motivating the talent you need to create the content that sells itself. If you are a freelance writer, you may want to tune in as well, just to make sure you’re covering all the bases clients will be looking for.

ideaLaunch founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, will present the info and be on hand to answer questions. Instead of spending your lunch with that sad sandwich and Farmville, spend it with us (the sad sandwich is still welcome).

Register for this free SEO writers webinar now.

Plus, if you sign up for this SEO webinar, a PDF version of Byron’s 101 Content Marketing Tips will be available to you for free!

Let’s face it, we live in a visual society. People love videos, photos and graphics. Add plenty of visual website content to your site to attract visitors and keep them captivated.

You can add visually-appealing Web content in a variety of ways.

Video—Today’s technology, including inexpensive video cameras like the Flip, make it easy to take video. Engage your audience with product demos and other content. It’s easy to upload the video to YouTube and then embed that video into your website. Don’t forget appropriate tags for SEO optimization.

Slide Shows—It’s true that a picture tells a thousand words. “Show” your audience your story in slide show format—complete with captivating, full-color graphics and relevant audio. Sites like SlideRocket.com and Slideshare.com let you easily host slide shows that you can embed into your own website.

Webinars—Free webinars offer value-added content to your site visitors, provide a means to collect email addresses by requiring pre-registration, and establish you as an expert. Webinars can incorporate audio, graphics and slide shows to present content that engages the audience.

Dawn Allcot is a full-time freelance writer and blogger. She frequently writes about technology, business, parenting and paintball.

Image from news.cnet.com

Google Hackey Sack

The sun was bright and the morning air crisp for last Friday’s presentation, “The Future of Search: Google’s Perspective,” at the Cambridge Google office. Presented by SEMPO Boston Working Group and Google’s Lisa Greene, the 200-plus people in attendance were perky and inquisitive despite the early 7 a.m. hour. Why such high energy? We’re talking about the mythological office of Google, the number-one rated company to work for by Fortune, the place where employees allegedly receive “a $1,500 monthly stipend for mandatory lava lamp purchases.”

Totally Radical Lava Lamp

Greene had a lot of exciting news to share with SEM industry insiders, even if a lot of it was centered on search functions that won’t be available for months, years or maybe never. The general theme was the “device revolution”—how our search for information has gone from using the devices (aka mediums) of encyclopedias to desktop computers to smart phones. Each step in this progression has made the quest for information easier and a more integral part of our lives. Google is adapting their search engine to be more compatible with smart phones, helping to turn these hand-held devices into something more and more akin to a human being—something that can hear, see, feel, tell us directions and sometimes has skin, too.

Here’s a recap of news from Google:

• Real-World Digitalization: Google is fusing digital with the real world. For example, Google Sky Map for mobile devices. You can hold up your phone to the sky and it tells you what constellations you’re looking at using its internal global positioning device. (Men, earn points with your lady gazing at a clear Valentine’s night sky!)
• Location-Personalized Searches: Now, no matter where you are, you can type in “sushi restaurant” into your smart phone and get the phone numbers and locations of sushi joints right around the corner; no need to type city or neighborhood into your query.
• Social Circle Presentation: Google Social will augment search results based on what our friends have recommended via social networking sites like Twitter and Facebook and on their blogs. I’ll be able to get recommendations and reviews on sites, products, movies and restaurants from my friends before advertisers can reach me.
• Modes: Wouldn’t it be cool to ask your mobile phone a question and have it respond back with the answer? Voice-search is in its infancy. First the search engine has to learn how to understand your accent, voice, language, pitch, etc.
• Media Search: If your content goals are focused solely on text, get with the program! Google is incorporating many more forms of content in its search results, from images to videos, podcasts and songs.
• Image Recognition: Speaking of images, with Google Goggles, you’ll be able to take a picture with your device and have the search engine tell you what you’re looking at—whether it’s a landmark, a specific person or skyline. You’ll even be able to get search results based on the data it finds in images. In addition, the algorithm is starting to understand what color looks like. So, if you search on “red roses,” you’ll get crimson blossoms in your image results.
• Similar Image Searches: Have you seen the Google Wonder Wheel? This is a helpful tool in finding root keyword terms to target in SEO and PPC campaigns. Well, the Wonder Wheel v2 for images is going to give you similar results for images.
• Language: Search all content in the world and have your results presented in your language. The only caveat? Once you click on the page, it’s still in Swahili.

So that’s the future. But what can content marketers do right now to get top search results?

• Continue optimizing for long-tail keywords. Search results are getting more and more specific, and users are learning that the more specific keywords they search on, the better results they get. Google is constantly making improvements to the algorithm in favor of long-tail keywords to weed out low-quality sites.
• Keep up with your company blog and social media initiatives. Real-time results are showing more and more tweets and blog posts in search results. Make sure your company is a part of these results.

Join us for the monthly ideaLaunch Content Marketing Webinar v8 focused this month on how to track the reach, traffic and impact of content you publish on the web. Special guest Carol Leaman, CEO of PostRank, joins Byron White, founder of ideaLaunch for the presentation, offering review of killer tools to gage content readership and value for your business. Learn how content marketing powers inbound marketing, social media and marketing today.

It’s free! It’s fab! It’s a way better use of your time than playing Farmville!

Register now for this content marketing webinar.

Got 10 seconds? Image from RSSApplied.com

While the specifics of your business resolutions are important, it’s safe for us to presume that in the coming year you want to:

1. Do business better and smarter
2. Make more money
3. SMITE ALL ENEMIES AND RULE THE WORLD
4. Feel accomplished

To do all of these things – through content marketing, hiring a freelance writer or even just making your store more attractive – you need to give the people what they want. First, you need to figure out what that is.

While we’ve given you some ideas on just how to better understand potential customers in our blog post “Your Guide To Becoming An Informavore” – ideaLaunch’s fearless leader, Byron White, has taken the topic a step further and has created a new free webinar called Listening to Customers.

What to get started on the right foot in only a few seconds? Sign up! The content marketing webinar is FREE, online and starts on Thursday, January 28^th at 1pm EST.

Save your spot now by registering online for the Content Marketing Webinar: Listening to Customers. You won’t regret it!

• Random Online Initiative
• Revenues only Imaged
• Responsibility of Interns

You know this, and yet your venture into content marketing perhaps seemed a bit like those not-the-kind-of-ROI-you-were-after examples listed above.

Without a clear path for identifying how your content marketing or social media efforts are going to directly improve your conversion rates – or how to track effectiveness along the way – how can you expect to find success? Measuring, adapting for and actually attaining ROI (that’s Return on Investment) from your content marketing and website efforts require more than the Field of Dreams approach (“I built it – now the money will surely just roll in.”). We’re afraid that only happens in the movies.

Come on down to reality – and start doing business for real!

Join us TODAY at 1pm EST for free webinar on this very subject: Tracking Content ROI.

Learn how to measure the impact of content assets you deploy on your website and how to optimize content for real results. The webinar, led by our Byron White, will include live demonstrations of the secret content console we’ve developed to track the impact of content assets we create and deploy for clients.

Sign up for the webinar now and get some invaluable insight today at 1pm!

Today at 1pm ET ideaLaunch is hosting Content Marketing Webinar 4.0: Competitive Intelligence & Content Marketing – for free!

Have déjà vu? ideaLaunch offered this free webinar last month – and over 500 people participated. Byron White, President of ideaLaunch and LifeTips, has brought it back in response to the great feedback he received.

What’s it about?
Have you ever looked at the successful maneuvers of a competitor and wished that your company could come up with ideas like that? Content Marketing Webinar 4.0 will teach participants how to reverse engineer the online marketing strategy of the competition, learn from the hard-earned research of others and develop a customized content marketing strategy worthy of envy.

Byron White is hosting and will be joined by the founder and CTO of SpyFu, Mike Roberts.

It’s a great opportunity to learn a few tricks of the trade and ask the experts your questions.

And did we mention it’s free?

Sign up for the webinar now – the presentation starts at 1pm ET today!

Warning: Obvious Promotional Plug Ahead!

Have any plans today at 1pm ET?

If you’re just going to eat that sad sandwich at your desk, how about you learn a little something too? Today ideaLaunch is hosting Content Marketing Webinar 4.0: Competitive Intelligence & Content Marketing.

What’s it about? Have you ever looked at the successful manouevers of a competitor and wished that your company could come up with ideas like that? Content Marketing Webinar 4.0 will teach participants how to reverse engineer the online marketing strategy of the competition, learn from the hard-earned research of others and develop a customized content marketing strategy worthy of envy.

ideaLaunch’s own Byron White is hosting and will be joined by the founder and CTO of SpyFu, Mike Roberts.

And it’s free – free as a bird! Plus, anyone that signs up can receive a free PDF of Byron’s book, 101 Content Marketing Tips.

Time’s a-ticking, so sign up for this webinar now – the conference starts at 1pm ET today!