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	<title>ideaLaunch &#187; weekly round-up</title>
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		<title>Weekly Round-up for 7/3</title>
		<link>http://www.idealaunch.com/blog/content/weekly-round-up-for-73/</link>
		<comments>http://www.idealaunch.com/blog/content/weekly-round-up-for-73/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 13:33:00 +0000</pubDate>
		<dc:creator>idealaunch</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
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		<category><![CDATA[weekly round-up]]></category>

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		<description><![CDATA[
Yes, I know it is Thursday. But there is no way on God&#8217;s green Earth I am coming in tomorrow. I&#8217;m thinkin&#8217; fishin&#8217;. So, here are this week&#8217;s best blog posts. If you blog tomorrow, your noise will be drowned out by the quiet of Duxbury Bay. Sorry.  


7/2 The best and most interesting [...]]]></description>
			<content:encoded><![CDATA[<p>
<span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">Yes, I know it is Thursday. But there is no way on God&rsquo;s green Earth I am coming in tomorrow. I&rsquo;m thinkin&rsquo; fishin&rsquo;. </span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">So, here are this week&rsquo;s best blog posts. If you blog tomorrow, your noise will be drowned out by the quiet of Duxbury Bay. Sorry. </span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"> </span>
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<span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">7/2 The best and most interesting comes from Servant of Chaos Gavin Heaton on Man Week. I read <a href="http://www.feministing.com/">Feministing</a>, and feel this conversation is a timely and important one. Gavin makes two poignant posts on traditional gender associations in &ldquo;<a href="http://www.servantofchaos.com/2009/07/manweek-2-a-little-fluffy.html">A Little Fluffy</a>&rdquo; and &ldquo;<a href="http://www.servantofchaos.com/2009/07/manweek-3-courage-and-responsibility.html">Courage and Responsibility.</a>&rdquo; </span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"> </span>
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<span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">6/29 Smashing Magazine&rsquo;s Cameron Chapman gives &ldquo;<a href="http://www.smashingmagazine.com/2009/06/29/45-incredibly-useful-web-design-checklists-and-questionnaires/">45 Incredibly Useful Web Design Checklists and Questionnaires</a>,&rdquo; which is great for web content. <span> </span><span> </span><span> </span></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"> </span>
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<span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">6/30 Diane Thieke gives practical advice on pitching PR to corporate suits in &ldquo;<a href="http://www.marketingprofs.com/9/talk-to-me-translate-pr-results-into-business-language-thieke.asp">Talk to Me: 10 Tips for Translating PR Results into the Language of Business.</a>&rdquo; </span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"> </span>
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<span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">6/29 Oh, Oh, Oh! I love blog posts that look ahead. Brian Solis tells us who the cool kids will be in &ldquo;<a href="http://www.briansolis.com/2009/06/unveiling-the-new-influencers/">Unveiling the New Influencers</a>.&rdquo;</span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"> </span>
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<span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'">6/28 Bernie Borges created a practical guide on evaluating web marketing strategies in &ldquo;<a href="http://www.findandconvert.com/blog/2009/how-broad-is-your-footprint-on-the-web/">How Broad is Your Footprint on the Web</a>.&rdquo; <span> </span><span> </span></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"> </span></p>
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		<title>Weekly Round-up 6/26</title>
		<link>http://www.idealaunch.com/blog/content/weekly-round-up-626/</link>
		<comments>http://www.idealaunch.com/blog/content/weekly-round-up-626/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 13:29:00 +0000</pubDate>
		<dc:creator>idealaunch</dc:creator>
				<category><![CDATA[Social Media Breakfast]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content marketing]]></category>
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		<guid isPermaLink="false">/blog/post/Weekly-Round-up-626.aspx</guid>
		<description><![CDATA[Lots of exciting things happened in the news this week, but here are those relevant to the content marketing realm.
6/26 Okay, you know I never toot our own horn. But reading John Cass’s Content Marketing Case Study on our social media efforts is worth the effort.
6/25 LinkedIn is like the red-headed stepchild, but sometimes it [...]]]></description>
			<content:encoded><![CDATA[<p>Lots of exciting things happened in the news this week, but here are those relevant to the content marketing realm.</p>
<p>6/26 Okay, you know I never toot our own horn. But reading John Cass’s <a href="http://www.idealaunch.com/blog/content/idealaunch-com-content-marketing-case-study/">Content Marketing Case Study</a> on our social media efforts is worth the effort.</p>
<p>6/25 LinkedIn is like the red-headed stepchild, but sometimes it makes the blogosphere, like in Feedgrowth’s “<a href="http://feedgrowth.com/idea-categories/advertising/turn-your-industry-white-papers-into-targeted-ads-with-linkedin-white-papers/">Paper Trail</a>.”</p>
<p>6/23 CrapHammer Sean Howard provides insight on Iran and Twitter in “<a href="http://www.craphammer.ca/2009/06/what-im-learning-from-iran.html">What I’m Learning from Iran.</a>” Did the Iran election do for Twitter what 9/11 did for internet news sources?</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal">6/23 And you can now no longer blog for free-the government wants a piece of it. Copyblogger Brian Clark reports in “<a href="http://www.copyblogger.com/affiliate-marketing-disclosure/">How to Turn Affiliate Marketing Disclosure<br />
Into a Selling Point</a>.”</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal">6/24 Mike O’Toole of MarketingProfs makes a hockey reference in “<a href="http://www.mpdailyfix.com/2009/06/marketers_more_hockey_less_fig.html">Marketers: More Hockey, Less Figure Skating</a>,” which is enough to include it in my round-up.</p>
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		<title>Weekly Blog Round-Up for the Week of 6/9/09</title>
		<link>http://www.idealaunch.com/blog/content/weekly-blog-round-up-for-the-week-of-6909/</link>
		<comments>http://www.idealaunch.com/blog/content/weekly-blog-round-up-for-the-week-of-6909/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 16:33:00 +0000</pubDate>
		<dc:creator>idealaunch</dc:creator>
				<category><![CDATA[Social Media Breakfast]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
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		<guid isPermaLink="false">/blog/post/Weekly-Blog-Round-Up-for-the-Week-of-6909.aspx</guid>
		<description><![CDATA[
I want to begin this weekly content marketing blog round-up by asking you to please email or tweet me if you write a content marketing blog. I don&#8217;t want to miss your amazing words of wisdom.  Have a great weekend! 


6/8/09 John Cass shares his perspective on the emotional ties America has with the [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 0in 0in 10pt" class="MsoNormal">
<font face="arial,helvetica,sans-serif" size="2"><img src="/blog/image.axd?picture=2009%2f6%2froundup.bmp" alt="round-up" title="round-up" hspace="3" vspace="3" width="187" height="332" align="right" />I want to begin this weekly content marketing blog round-up by asking you to please </font><a href="mailto:brindey.weber@idealaunch.com?subject=blog"><font face="arial,helvetica,sans-serif" size="2" color="#0000ff">email</font></a><font face="arial,helvetica,sans-serif" size="2"> or </font><a href="http://twitter.com/idealaunch"><font face="arial,helvetica,sans-serif" size="2">tweet</font></a><font face="arial,helvetica,sans-serif" size="2"> me if you write a content marketing blog. I don&rsquo;t want to miss your amazing words of wisdom. <span> </span>Have a great weekend! </font>
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<font face="arial,helvetica,sans-serif" size="2">6/8/09 John Cass shares his perspective on the </font><a href="http://pr.typepad.com/pr_communications/2009/06/does-saving-the-auto-industry-saving-americas-spirit-.html"><font face="arial,helvetica,sans-serif" size="2">emotional ties America has with the auto industry</font></a><font face="arial,helvetica,sans-serif" size="2"> and their marketing department.<span>  </span>Why this is a good read: he references a comment by Wendy Kennedy on </font><a href="http://www.webinknow.com/2009/06/attention-gm-here-are-the-top-5-marketing-ideas-for-your-reinvention.html"><font face="arial,helvetica,sans-serif" size="2" color="#0000ff">David Meerman Scott&rsquo;s post on GM</font></a><font size="+0"><font size="+0"><font face="arial,helvetica,sans-serif"><font size="2">. It is almost painful to read-which goes to show how closely tied GM and other American automakers are tied to our view of our nation. It is poignant, heart-felt, and meaningful.<span>  </span></font></font></font></font>
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<font face="arial,helvetica,sans-serif" size="2">6/10 I loved </font><a href="http://sethgodin.typepad.com/seths_blog/2009/06/guy-3.html"><font face="arial,helvetica,sans-serif" size="2">this video</font></a><font face="arial,helvetica,sans-serif" size="2"> posted and commented on by Seth Godin. I don&rsquo;t quite understand why Guy #2 isn&rsquo;t just as important, if not more important than guy #3. Can someone explain? </font>
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<font face="arial,helvetica,sans-serif" size="2">6/10/09 Click Documents Blog has a list of the </font><a href="http://clickdocuments.com/connectthedocs/46/Best-of-Content-Marketing-Blogs-May-09"><font face="arial,helvetica,sans-serif" size="2">Best Content Marketing blog posts of May &rsquo;09</font></a><font face="arial,helvetica,sans-serif" size="2">. I send both Byron White and John Cass (my bosses) a daily blog feed of my favorite marketing posts before 10:00. I also, as you know, do a </font><a href="/blog/post/Weekly-Blog-Round-up-for-the-week-of-5509.aspx"><font face="arial,helvetica,sans-serif" size="2">weekly round-up post</font></a><font face="arial,helvetica,sans-serif" size="2"> (you are reading it now, the link will show you what you missed last week.) Now, Click Documents wrote a monthly content marketing blog round up. It is like a blog beauty pageant, where the competition keeps getting stiffer.</font>
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<font face="arial,helvetica,sans-serif" size="2">6/10 Everyone and their mother tweeted Online Marketing&rsquo;s post &ldquo;</font><a href="http://www.toprankblog.com/2009/06/content-strategy-measure-up/"><font face="arial,helvetica,sans-serif" size="2">Content Marketing Strategy with a Side of Social.</font></a><font face="arial,helvetica,sans-serif" size="2">&rdquo; </font>
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<font face="arial,helvetica,sans-serif" size="2">6/12 Most good ideas (Yahoo, Google, Facebook, radiator S&rsquo;mores) come out of higher education institutions. Rohit Bhargava is teaching a </font><a href="http://rohitbhargava.typepad.com/weblog/2009/06/the-course-i-always-wanted-to-teach.html"><font face="arial,helvetica,sans-serif" size="2">Global Communications class</font></a><font face="arial,helvetica,sans-serif" size="2"> where students are expressing their impressions via a </font><a href="http://globalcc.wordpress.com/"><font face="arial,helvetica,sans-serif" size="2" color="#0000ff">blog</font></a><font face="arial,helvetica,sans-serif" size="2"> and on twitter at </font><a href="http://twitter.com/globalcc"><font face="arial,helvetica,sans-serif" size="2">@globalss</font></a><font face="arial,helvetica,sans-serif" size="2">. I totally want to audit this class. </font></p>
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		<title>Weekly Round-up</title>
		<link>http://www.idealaunch.com/blog/content/weekly-round-up/</link>
		<comments>http://www.idealaunch.com/blog/content/weekly-round-up/#comments</comments>
		<pubDate>Fri, 29 May 2009 17:02:00 +0000</pubDate>
		<dc:creator>idealaunch</dc:creator>
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		<guid isPermaLink="false">/blog/post/Weekly-Round-up.aspx</guid>
		<description><![CDATA[
It&#8217;s Friday, and that means I get to post my weekly round-up of my favorite content marketing blog pieces. Enjoy, then, run out of the office before something else hits your desk. 


5/25 Ambal Balakrishnan has a wonderful list of posts on &#8220;How to write compelling content and connect with your readers.&#8221; I know this [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 0in 0in 10pt" class="MsoNormal">
<font face="arial,helvetica,sans-serif" size="2">It&rsquo;s Friday, and that means I get to post my weekly round-up of my favorite content marketing blog pieces. Enjoy, then, run out of the office before something else hits your desk. </font>
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<font face="arial,helvetica,sans-serif" size="2">5/25 Ambal Balakrishnan has a wonderful list of posts on &ldquo;</font><a href="http://clickdocuments.com/connectthedocs/33/How-to-write-compelling-content-and-connect-with-your-readers"><font face="arial,helvetica,sans-serif" size="2" color="#0000ff">How to write compelling content and connect with your readers.</font></a><font face="arial,helvetica,sans-serif" size="2">&rdquo; I know this means this is a list within a list, but I think it is important. </font>
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<font face="arial,helvetica,sans-serif" size="2">5/26 Nicholine Hayward explores brand storytelling in a beautifully put-together white paper &ldquo;</font><a href="http://www.nicholine.com/"><font face="arial,helvetica,sans-serif" size="2" color="#0000ff">Motive, Means and Opportunity.</font></a><font size="+0"><font size="+0"><font face="arial,helvetica,sans-serif"><font size="2">&rdquo; <span> </span></font></font></font></font>
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<font face="arial,helvetica,sans-serif" size="2">5/26 Ian Lurie is in my review every week. That&rsquo;s because he has good stuff like &ldquo;</font><a href="http://www.conversationmarketing.com/2009/05/32-tips-ecommerce-love.htm"><font face="arial,helvetica,sans-serif" size="2" color="#0000ff">32 tips to make online customers love you.</font></a><font size="+0"><font size="+0"><font face="arial,helvetica,sans-serif"><font size="2">&rdquo; <span> </span></font></font></font></font>
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<font face="arial,helvetica,sans-serif" size="2">5/28 Hubspot&rsquo;s Prashant Kaw brings new meaning to the term &ldquo;multi-media blogging&rdquo; by both writing about &ldquo;</font><a href="http://blog.hubspot.com/blog/tabid/6307/bid/4800/5-Reasons-to-Publish-Your-Content-in-Multiple-Formats.aspx"><font face="arial,helvetica,sans-serif" size="2" color="#0000ff">5 Reasons to publish your content in multiple formats</font></a><font face="arial,helvetica,sans-serif" size="2">,&rdquo; and including graphs, videos, and pictures in the entry. <span> </span>Nice work. </font>
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<font face="arial,helvetica,sans-serif" size="2">5/29 David Finch gives &ldquo;</font><a href="http://www.socialmediaexplorer.com/2009/05/29/10-sure-fire-ways-to-maximize-your-online-distribution-channel/"><font face="arial,helvetica,sans-serif" size="2" color="#0000ff">10 sure-fire ways to maximize your online distribution channel</font></a><font face="arial,helvetica,sans-serif" size="2">.&rdquo; You are guaranteed to have already heard half of them, but review is always good. </font></p>
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