Let’s be honest, when Apple unveiled its new, giant version of the iPod Touch, err…iPad on January 27^th, the usual sense of wonder and sparkle just wasn’t really there. The initial excitement quickly became overshadowed by jokes about the name, and by the realization that the iPad did, indeed, appear to be a really big, more awkward iPod Touch.

This particular writer’s opinion aside, the fact remains that the iPad is just the next step in an ongoing content revolution. Maybe you thought that content was just about as accessible as it was ever going to be. Think again. With the iPad, the reliability and convenience of a computer meets the gadgetry of an iPod Touch, meaning that essentially every method you could employ to reach your target audience is now accessible to them in one place.

Perhaps you’re using an ebook as part of your content marketing strategy. Perfect. The iPad’s iBooks app lets your readers tap right on your book on their simulated bookshelf and read it right there on the screen. Your company’s podcasts can be downloaded on iTunes and listened to right away as the iPad also serves as an iPod. With the YouTube app, promotional and informational videos can be accessed at the tap of a finger. The iPad is also capable of using all the same apps that your consumers may already be familiar with. Have you looked into developing your own mobile apps?

Of course, with internet capabilities, your company’s web site with all its content, widgets, etc., will be instantly available along with your company’s blog, newsletter, social media sites and every other aspect of your content marketing plan. And if you don’t already utilize some of these assets, maybe you should consider it! The moral of the iPad – Diversify!

Of course, with the unveiling of the iPad, many more products along the same lines will no doubt be hitting the market in the coming months and years. As content becomes more streamlined and easily accessible, you will definitely want to make your content marketing assets more mobile friendly. This might sound daunting, but the more people use these kinds of devices, the easier it will be for you to get your brand out there, reach your target consumers, increase traffic, inform, earn trust and build revenue!

Welcome to the new decade, folks!

Image from Los Angeles Times

This entry was posted on Friday, January 29th, 2010 at 4:00 pm and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.