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Are you wondering how you can benefit from adding a tip center to your website? When creating quality website content that is designed to attract targeted visitors to your website, there’s no better solution that a professionally-written tip center.
3 Benefits of Website Tip Centers
- Capture Readers with Appealing Format: Brief, catchy tips are the perfect format for website marketing content. That’s because Internet users have a notoriously short attention span and find themselves drawn to useful snippets of information. They’re much more likely to pay attention to brief tips related to topics that interest them than to lengthy articles on the same subject matter.
- Increase Website Stickiness: It’s one thing to attract visitors to your website, but another matter entirely to keep them there. Providing interesting tips is a great way to encourage website visitors to spend time on your website, especially when you use an internal linking strategy. If a visitor lands on an interesting tip that links to another, there’s a good chance that he or she will click through for more information again and again. Cross linked tips are a great way to increase page views per visit.
- Improve Conversion Rates: A tip center that is based on sound key phrase research is likely to drive targeted organic traffic to your website. When you are attracting the right people to visit your site using the relevant content, and that content is good, it’s only natural that conversion rates will increase.
Mary Gormandy White is co-founder of Mobile Technical Institute, where she works with clients throughout the U.S. as a professional trainer, consultant, and speaker, focusing on topics related to HR, management, and public relations. She has extensive professional writing experience and is the author of 101 Human Resource Management Tips and 101 Successful PR Campaign Tips in the LifeTips book series.
Image from http://www.flickr.com/photos/wurzle/659315/
[...] apply to business relationships as well? I think it definitely does, and that’s why I love Mary White’s post on how offering advice through a tip center can improve your website (and your [...]