Good content marketing is the driving force behind many businesses lately, but not knowing how to approach or implement it can be intimidating to developers and other techies who have no background or experience in marketing. According to Forbes, even big brand names such as Marriott, American Express, Virgin Mobile, L’Oreal, and Vanguard rely heavily on content marketing as an essential part of their overall marketing strategy. If it is working for the big boys, it can certainly help you develop content your audience wants.
If you are like many techies, you are probably keenly aware of the importance of proactive marketing, but might feel you lack the necessary skills and experience to effectively market your business. For techies looking for content marketing guidance, we share the following seven key pointers to get you started.
1. Employ Email: Email marketing is a cost-effective way to attract new business and keep in touch with current customers without being intrusive. As the biggest social network (sorry, Facebook), it is surprising how often email is overlooked. Remember to keep your emails friendly, informative, and provide useful content. When carefully planned, emails can easily be tracked to provide accurate ROI calculations.
2. Provide Useful Content: Do not just push your product or service. For example, if you are targeting other developers or techies, will your blog content rate an up vote on Hacker News? A good content marketing blog provides its audience with value. Here is a good test: If you are concerned that your content appears to be only marketing, it probably is.
3. Contribute Content Often: Providing content regularly, whether original or licensed, keeps your name visible. Aim for at least three new pieces of interesting content each day on social media channels. The first piece should be original and specifically related to your product or service, the second should provide useful information about a related topic, and the third should be an interesting or controversial opinion that ties into your product or sector.
4. Create Slideshows: Slideshare is one of the best content marketing distribution channels. Get other people in your industry to amplify your slideshow content by sharing on their sites with a combined LinkedIn connection.
5, Link Up on LinkedIn: According to Vocus, the power of weak-tie connections is strong, and can be leveraged to your advantage. While Facebook works well with consumer-facing apps, LinkedIn has become an authoritative content site – you can present your content through paid distribution, or directly to your company’s followers.
6. Forum Marketing: This one is kind of a no-brainer. Create a compelling, professional signature link, so that when commenting in forums, you are passively building your brand and name. Obviously, you will need to be careful that your comments are professional as well.
7. Guest Blog: Identify bloggers in your own niche and approach them about writing a key piece specific to your expertise. You will not have to do any marketing yourself – your article’s success will depend on the other blogger’s popularity.
While you may not realize it, you probably have a plethora of content marketing resources at your fingertips. Check out the companies that you buy from, your clients, and the customers that buy from you, as well as your direct competition. How are they marketing themselves? When it comes to content marketing, imitation is not only the most sincere form of flattery; it is the road to success. What unique content marketing strategy has paid off for you recently?
Patrice R is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
Tags: content marketing blog