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The Who, What, When, Where, Why, and How of Twitter

November 2nd, 2010 by

You can’t deny that you’ve heard it. It’s everywhere.

Twitter. Tweet. Tweeted. Tweets.

No, not the bird kind.

The Social Marketing Revolution kind.

Yup. Twitter is a big deal and we’re all going to have to acknowledge it sooner or later.

So, what is it?

Basically, Twitter is a social networking site. You sign up, get a user name, and post micro-messages about anything you’d like—as long as they are 140 characters or less—not words, characters. Spaces and all. You can read and get updates on other users’ tweets by following them. You can also privately message other users and “retweet” what they tweeted.

Doesn’t seem like much, but in the past four years Twitter has grown to almost 200 million users and 100 million tweets daily. And a lot of it has to do with accessibility.

Why is it so popular?

You can access twitter almost anywhere. It can be used on a computer, adaptable phone or other mobile device (ipad, etc.), and even through text messages.

You’re walking down the street and your phone buzzes with a message. It can be a tweet from your favorite company or brand with exclusive information—you know about it first.

Wouldn’t you want to get in on that?

How should I do it?

Twitter doesn’t just have to be about special offers or new, exciting information. Use it as a discussion board or Q&A panel. Get people involved. The more interesting the topic, the more people get involved, the more you are exposed.

Mashable recently had a great post on how to gain Twitter influence. It takes some time, determination, focus, and commitment to really make it work. Create some goals on what you want to get out of it, make a plan, and stick to it. Dedicated followers are sure to ensue.

So now you know what all the fuss is about. Get tweeting.

Meg Cichon is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

Image from http://www.post-gazette.com/pg/09194/983565-454.stm

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