If you’re interested in hiring writers for your content marketing, blogging, news releases and more, bid sites may seem like an easy solution. After all, you know you’ll get the lowest price on your content, and you’ll have a pool of thousands of writers to choose from. But are bid sites for hiring writers the best solution? Here are three reasons NOT to use bid sites when you’re hiring writers.

1. Writers on bid sites often use subcontractors. I’ve heard of writers who will bid on a “lot” of, say, 100 content articles. Then they freelance them out to subcontractors for half the bid price (or less)! There’s nothing inherently wrong with using subcontractors, as long as the original bidder is honest with you and you know what you’re getting. Is the subcontractor qualified? Experienced? Knowledgeable about your industry?
2. You have to manage the writers. If you go through a bid site, not only do you have to spend time hiring writers, you have to manage them to make sure they get the job done to your specifications. Isn’t it easier to let a content marketing agency handle that aspect of the business?
3. You often get what you pay for. If you go with the lowest bidder, expect the lowest quality. Don’t expect Cadillac quality and Hyundai prices. (Not that there’s anything wrong with a Hyundai, if that’s what you expect.) But aren’t your customers worth Cadillac content?

IdeaLaunch works with a large stable of qualified freelance writers—all with extensive SEO writing experience, grammar skills, and knowledge in the industries they write about (or the ability to research and write about any topic!). Whether you need a specialist or a generalist, if you work with a content marketing agency, you’ll know you’re getting what you need.

Dawn Allcot is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

This entry was posted on Wednesday, August 11th, 2010 at 4:38 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.