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The Secrets for Hiring Quality Freelance Writers

April 22nd, 2013 by

hiring writersThough we all recognize that unique, interesting, useful content is the hallmark of a good website, not all of us have the time and/or the talent to pen our own posts, day after day, week after week. However, hiring reliable, talented, prolific writers who will treat your website as their own is not always easy. If you’re going to be hiring writers in the near future, here are a few tips to consider:

1. Talent trumps experience. It might sound counter-intuitive, but you can teach a skilled (but inexperienced) writer how to post blogs, find images, and optimize their writing to be search engine friendly. However, a mediocre writer with ten years experience is usually still a mediocre writer. Opt for the talent.

2. You get what you pay for. This may sound a little disingenuous given that I am a freelance writer. However, I’ve also hired writers for projects and this phrase holds very true. Most quality writers won’t even look at a job posting that pays less than $10-$15 for a 400-500 word article. Of course, every writer has his or her own threshold. Just remember that paying less for an article is no bargain if you end up scrapping it or rewriting the entire piece.

3. Be willing to negotiate. Just because you might get what you pay for doesn’t mean that there isn’t room for negotiation, depending on the scope of the job. Many writers will be willing to bend a little upfront until you get a feel for their work in exchange for an early completion bonus or a higher per-article rate if you are pleased with their work.

4. Check social media. Employers looking for full-time workers check Facebook, Twitter, LinkedIn and the like for information about their prospective employees… and you should to. I’d be wary of the writer who doesn’t have a Facebook profile or a website. After all, their product is their words. Writers who work online should be very savvy about their “online brand.” A writer who isn’t may not have the “right stuff” for your project.

5. Take the time to explain your company and your goals. The best writers are those who feel invested in your project, if only for the hour it takes to write your article. Taking the time to briefly share your goals and ambitions for your site with the writer you hire will virtually always reap long-term rewards. Most writers understand confidentiality issues and are better able to voice your vision the better they understand it.

Finding a quality freelance writer for your marketing content takes time and effort and maybe even a couple of misses. However, the right writer can add flair, interest and, ultimately, readers to your Web site as well as freeing up your time to be able to devote to managing your business. Time and effort spent hiring quality freelance writers is a good investment.

Sandy M is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

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