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Does your website content really speak to your audience? Are you using the right language to keep your readers’ attention? Do you avoid talking over their heads or using jargon? Follow these website content tips to choose the right words at the right time.
If you hire an outside content marketing agency to supply articles and blog posts for your website, these tips will help you evaluate writers, so you know you’re getting website content that works.
- Avoid jargon. Emphasize keywords in your website content, but avoid jargon exclusive to your industry. Customers and prospects visiting your site may not understand what you mean. Speak in plain language.
- Avoid buzzwords and catch phrases. Buzzwords can make your writing sound dated. Even though tweets on Twitter have a half life of just a few minutes, website content attracts visitors for years after it’s written. When “perfect storm” or “stimulus” or “guru” has fallen out of vogue, your words will continue to haunt you on the site and in Google searches forevermore. There’s another good reason to substitute a buzz word with a more specific phrase, highlighted in this article: Your audience tunes it out. You can do better than the word of the minute. Be creative. Coin your own catch phrase, wait for it to go viral, and eventually, turn into a cliche. You can do it. Just think outside the box. (Kidding!)
- Write about benefits. Benefit-oriented writing—especially in your headlines, but throughout the copy, too—sells your product or service in a subtle way. Don’t save the marketing for sales-specific pages. Keep reminding people what your product or service can do for them. Good website content doesn’t take a break from soft-selling.
Dawn Allcot is a full-time freelance writer and blogger. She frequently writes about technology, business, parenting and paintball.
Image from walyou.com
Tags: audience, content creation, content marketing, hire a writer, public relations
