Website content comes in many forms. Implement these innovative ideas to set your site apart from the millions of other pages of content on the Web.

White Papers
Nothing says authority like a white paper. Go beyond the mundane, and infuse yours with your corporate personality, humor, even graphics and video.

A professional freelance writer can take even the most technical topic and make it easy for anyone—even beginners in your field—to understand.

Not Your Ordinary User’s Manual
Have a new product? Re-print the user’s manual on your website. But we’re not talking about the same, boring content. Spice it up with a blend of humor, anecdotes and quick tips and tricks to make using your new product the fun experience you know it can be. Well, unless you make something like dentist’s drills, of course.

Articles
Anyone can write articles, but only the best content providers will offer timely, unique information helpful to your site’s visitors. Every article you post on your site should give the reader information they didn’t have before, that will help them in some way.

Dawn Allcot is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

Image from blog.eicrasoft.com

This entry was posted on Monday, February 8th, 2010 at 12:19 pm and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.