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If you’re investing time and money into a blog for your business site, naturally you want as many eyeballs on it as possible. That’s why bloggers use third-party tools such as Twitterfeed to get some extra mileage out of those SEO blog posts. What do these third party resources actually do for you?
In the case of Twitterfeed, you get the ability to automatically post a Twitter message when your blog gets updated. It’s a valuable service because you automate the process, eliminate an extra step from your social media work and free up time to post other content on Twitter.
But there’s just one catch. For Twitterfeed to be most effective, you need to have a good set of Twitter followers who will read what you post. Some companies dutifully create their Twitter accounts, add a few friends, and hope that followers will come over time. It’s not an effective strategy; it’s not a strategy at all.
Instead, you should invest time in building a quality Twitter presence including a list of followers and follows that are relevant to your goals–don’t just add anyone, target your audience and go after them directly. That way, when you use Twitterfeed, people who are actively interested in what you’re selling or promoting will get your message. Twitterfeed can’t replace your Twitter strategy or make up for not having one–the automated update process is only one part of a much bigger picture.
Joe Wallace has been a writer/editor since 1992 and is always open to fun new ways to market online businesses. In addition to running Freelance-Zone.com, he blogs about music at Turntabling.net and runs a small press specializing in snarky t-shirts.
Image from chickymoves.com
Tags: blog, content marketing, social media, Twitter
