ideaLaunch Blog

Every site needs some eye candy. Image from OrientalTrading.com

At ideaLaunch, we’re clearly wild about content marketing. We talk a great deal about optimizing content – and with good reason: Using search engine optimization techniques (check out some these free SEO tools we’ve developed) is one of the best ways to increase Google ranking and drive traffic to your website.

Your content needs to be engaging, informative and entertaining and not just a listing of weighted keywords – but we have to admit something else:

Looks are important too.

It may be shallow, but if your webpage looks like it’s been hit by an ugly stick (or worse – a boring stick), people are going to fly toward that back button so quickly they might injure their wrists.

Layout matters. Imagery matters. Text density matters. Font matters. Color matters.

Next week, we’ll be chatting a bit more about how to doll up your website and give readers the eye candy they appreciate. In the meantime, take a look at this compilation of some truly hideous websites complimented by the Benny Hill theme:

Tags: aesthetics, website design

This entry was posted on Saturday, November 14th, 2009 at 6:07 pm and is filed under content marketing, design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.