It’s easy to give in to the temptation to dismiss SEO writing as something only retailers need. But business-to-business sites need SEO content too; when was the last time you needed a new supplier or vendor? A new source for leads or mailing lists? Chances are if you didn’t have someone in mind already, you did a keyword search online to find that new supplier or did a Google search to do some comparison shopping. What were the results of that search?

Did you click on the first page or two of search results and ignore the rest? Most users do just that, ignoring deeper results in favor of pages one and two. If your company is showing up on page three or lower, you’re missing plenty of potential B2B attention that could be helping your bottom line—potential you can still tap into if you can achieve better search placement.

To compete, your firm should dominate the search engine results by giving Google a large database of SEO writing for it to discover when users conduct keyword searches. The secret to getting on page one? It’s a combination of factors all working in concert with a large database of SEO content to put you ahead of other sites competing with your business.

Joe Wallace is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch, a full service content marketing agency serving hundreds of clients and thousands of writers since 2000.

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This entry was posted on Friday, December 18th, 2009 at 3:05 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.