In the sports world, winning streaks are everything. Momentum builds. Confidence peaks. Attitude drives.

But in the business world, winning is hard to calculate. Play-by-play score is difficult, if not impossible. Daily success seems to goes unnoticed and unrecognized by managers. There’s no green monster scoreboard offering competitive updates. Winning. Loosing. Whatever. After all, it’s just a work day

Enter Content Testing. Also known as Landing Page Optimization. The sport throws different experiments to readers with different headlines, graphics, copy and incentives for action. Experiments test readers motivation and help find out works and what does not work online. Scores are calculated by action and activity taken by the reader. Winning and loosing is tracked and scored.
It’s the new sport in business. Get your seasons tickets now.
The fans are lining up to discuss stats and performance with the same traditional sports passion.

The allstars on the team include A/B testing and multivariate testing. Design and technology like GWO combine to removes the guesswork and always find the best path for success.

Like all sports, the fans are a key player in this business sport. Readers are THE success or failure story of the each team of experiments. Success or failure is determined by the fan.

Think about all that the next sporting event you attend.

Online marketing is becoming a sport for most companies. Scoreboards are now possible. The fans are gatherings. And stories are even being told

This entry was posted on Friday, July 10th, 2009 at 9:59 pm and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.