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WordVision: The secret weapon!
A saying I’ve heard now and again is “competition is the whetstone of talent.”
Did you just get back from Googling what a “whetstone” is? 
Essentially, the saying means that the thrill and rewards from competing with others provide us with both the motivation and the experience in which we can better ourselves.
A big part in “doing battle” in business is knowing what you’re up against. Sure, you can probably identify your biggest competitors by just looking around, but do you know how they’re doing compared to you? Do you know which areas you have an edge and which areas you need to make up ground on? While there are many ways to compare business success, one way that’s fairly easy to measure is the war of online words: who’s getting traffic and how from content marketing.
Looking for basic traffic numbers? Compete.com offers basic analysis of many sites for free (although if you’re a small business, there’s a chance Compete hasn’t tracked your data) – allowing you to plug in a few urls and see on a graph how they compare month to month.
But traffic is just a glimpse. How do you compare keyword to keyword with your competitors? If someone were to type in a keyword that is heavily related to your industry, where would you show up in the Google search vs. the rank received by your competitors?
Check out ideaLaunch’s own WordVision – it’s an online program that reviews content marketing and SEO and provides you with a keyword by keyword analysis of how you compare – from your site’s progress a few months ago to how it stacks against its main competitors.
With this knowledge, you can see exactly how your SEO strategy is working and if you’re making gains (or losses). You can choose the keywords that you think are most effective and essentially go after them through more aware content marketing – and then see in WordVision how you’re doing against this goal.
A free demo version of WordVision is available – so check it out!
