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140 Characters. You already get the reference. The character limit for an individual tweet is common knowledge, whether you have an account or not. The rise of Twitter has changed the way we approach content marketing—forcing us to condense ideas to the pulp and get attention quickly.
Thank god we still have blogs though, right? No character limits here, just sweet sweet freedom to share our musings with the world. Not so, says Chris Garrett in a recent post for Copyblogger. Brevity is a virtue for blogs and tweets alike. If you blog for your business, be sure to deliberate over each post just as you would over a tweet.  You may have successfully piqued your followers’ interest on Twitter and lured them to the bulk of your content, but don’t assume you’ve won them over just because they’re on your site.  Each blog post should show that you value your readers’ time. That’s not to say you can’t indulge in a few linguistic flourishes, but make sure that you have a clear point—that you have something of use to share with your readers.
Successful content marketing should benefit producer and consumer alike. Blogging on its own can be a massive time commitment, but effective, succinct, well-edited blogging is even more so. If you aren’t sure you’re up to the task, or as Chris Garrett puts it, you are just “too lazy to write less,” you may want to consider outsourcing your content marketing efforts by hiring writers who have the time, energy, and expertise to tackle your blogging needs.
Nicola Fairhead is an ideaLaunch editorial intern with a ferocious appetite for writing, editing, and consuming content. She has quickly become a content marketing evangelist.
Image courtesy of teamowens313.files.wordpress.com
Tags: blogging, content, Twitter, writing tips
