http://www.idealaunch.com/blog/content/writer-tip-benefits-vs-features/ Content, Community And Conversions Thu, 29 Jul 2010 19:47:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.idealaunch.com/blog/content/writer-tip-benefits-vs-features/comment-page-1/#comment-4622 AndyAndersen Mon, 04 Jan 2010 10:57:10 +0000 http://www.idealaunch.com/blog/?p=637#comment-4622 I think you hit the nail right on the head! Almost every product description, which they want you to buy focuses on the features. More this, more that, less of that. But as you say the customer wants to know what is the benefit to them! You have to give the features but a stronger focus on benefits to the buyer will sell more product or service. Great post. I think you hit the nail right on the head! Almost every product description, which they want you to buy focuses on the features. More this, more that, less of that. But as you say the customer wants to know what is the benefit to them! You have to give the features but a stronger focus on benefits to the buyer will sell more product or service. Great post.

]]> http://www.idealaunch.com/blog/content/writer-tip-benefits-vs-features/comment-page-1/#comment-1656 Commercials Are Loud and I Don’t Like Them | Uncategorized | ideaLaunch Fri, 16 Oct 2009 19:27:49 +0000 http://www.idealaunch.com/blog/?p=637#comment-1656 [...] a couple of benefits. First of all, it’s the perfect avenue for you to emphasize your product’s benefits, rather than just list features. Second of all, it can be optimized to make it easier for readers [...] [...] a couple of benefits. First of all, it’s the perfect avenue for you to emphasize your product’s benefits, rather than just list features. Second of all, it can be optimized to make it easier for readers [...]

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