Chances are, if you’re reading this blog, you have a decent idea of what social media is and you’re already pretty interested or involved in it. However, you might still find yourself running up against clients, corporate decision makers or even friends who have the wrong (or no) idea about social media – and you’re at a bit of a loss in explaining its importance in business terms – including why social media should play a crucial role in your content marketing strategy.

Espresso, a brand infiltration agency (sort of like integrated marketing), pulled together a darling of a presentation that cuts through a lot of the bull and the buzz of blogging, Twitter, Facebook, Flickr and more. (Full Disclosure Alert: I work with Espresso now and again – but don’t let my presumed bias dissuade you on the goodness of this information!)

“What The F**k is Social Media, One Year Later” is a downloadable Slideshare presentation that delivers eye-popping stats and facts presented with wit and tough love that your client, business or colleagues can’t ignore (the “One Year Later” refers to the changes since Marta Kagan, Espresso’s Director of US Operations, developed her first “WTF” presentation on social media). It might be just the kick in the pants your company or clients need to get on the right track when it comes to web content marketing. Take a look:

And for those who aren’t super comfortable with presenting material in their boardroom that is loaded with f-bombs (even of the starred-out variety), Espresso has created a “kinder, gentler” PG version titled “What is Social Media.” It still packs a punch – but with mom-approved language.

Convinced and ready to start? As a content creation company that also offers content marketing services, ideaLaunch can work with you to put the smartest strategies in place and execute ideas that work along social media channels. Get in contact with us – what the f**k are you waiting for?

This entry was posted on Friday, September 18th, 2009 at 2:44 pm and is filed under Content Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.