Many new content writers approach content marketing with stars in their eyes and self-defeating assumptions. They may rely too much on some web content tools and not enough on others. They may shoot themselves in the foot in their business practices. They may overshoot or underplay their writing voice. These are common mistakes, and there is no reason for anyone to re-invent the wheel.

Iffy Web Content Tools

Almost every web-marketing guru sells web content tools that they swear will put the finger of God on your marketing campaigns. Some tools are good, some are bad. Some deliver as advertised, others should be used sparingly, and others not at all. These days, content spinning tools in particular are on thin ice.

Search engines are continually being refined to pick up on what is “organic” content and what is “bot” content. Content spinning is highly suspect to search engines. For a writer, spinning content may seem like a godsend in turning one article into hundreds of “technically” unique articles. If it’s “technically” unique, it’s not unique enough.

Your Content Writing Voice—Technical Manuals vs. LOLCats

Most writers have probably glommed on the fact that no one wants to read dry content. In fact, in the past few years, there has been a tendency to go to ridiculous extremes to be clever and engaging. Groupon, for instance, has some insanely overwrought content.

When it comes to your voice, you have probably heard from every writing veteran that your content has to be engaging. What doesn’t often get brought up is who your content is supposed to engage, and how you engage them. You can pull out the rubber chicken in sales copy a lot of the time, but you’ll usually get your knuckles rapped for flinging what amounts to a cream pie on a professional website.

Imagine yourself as the visitor—why would you choose to look at a lawyer’s website versus an entertainment site, like LOLCats? You’re probably not in the mood to see Ceiling Cat say “U can haz malpraktis” on the lawyer’s site.

The Business End of Content Writing

Perhaps the biggest misconception that many fledgling content writers have is that they are an “employee.” This thinking essentially puts you at the mercy of the “feast or famine” nature of the industry. What you need to avoid is having the rug pulled out from under you, and the best way to avoid that is to remember that you are a hungry and opportunistic free agent. Juggling several clients and providers while applying for more is just a smart survival technique.

Another good practice in this industry is to network with other writers. This will help immensely in finding new opportunities when your client streams have run dry. You can also refer clients to your writer friends when they run short and you have more than you can take. There is no reason to turn down a new client because you’re fully booked if a friend is floundering and willing to let you have a “finder’s fee.” Of course, you should not do this in violation of your contracts—some providers strictly prohibit a writer from outsourcing projects.

With these points in mind, there should be no reason for a writer to be a starving artist.

Brandon W is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch.

Links are valuable, but odd little creatures. Your linking strategy might suggest you buy inbound links, employ backlinks, use newer note links or simply link your blog comments to other sites to fuel increased traffic to your website. But, even Internet veterans still sometimes wonder what are good links, where do they come from and how can I use them? Here are some easy—not exactly cutting edge—but proven options, to use links to your advantage.

Employ social media profiles and blogs. Ok, you veterans realize that this suggestion is not state-of-the-art. Do you want cutting-edge or stuff that works? This linking strategy still works well. Are you using this technique to the max? If you’re not, reconsider this proven method in light of newer options, such as Google+, to generate your own links that drive traffic to your site. However, more traditional sites, such as Facebook, Youtube, LinkedIn, and Twitter, can still accomplish your increased traffic goal with your efficient links.

Post comments on other websites and blogs. Commenting on the articles, tips or thoughts of others continues to effectively drive traffic to your site, as long as you include a clickable link. Understanding that this has historically been successful does not mean it has become useless. Have you always remembered to include your own links when posting pertinent comments?

Act as a guest blogger on other sites. Do you know the newest or best tips that deliver? Popular blogs remain a valuable link source. As a guest blogger, you can connect and reach out to prospective customers you may find impossible to locate using even your best content marketing text or efforts.

You need not buy inbound links if you effectively create your own. For example, contributing to “How to” sites is an easy, useful way to employ links to drive traffic to your site. “How to” articles remain user magnets and being perceived as an expert will generate traffic to your website. Including your own link at the end of a valuable “How to” articles is a simple way to fuel additional traffic to your site.

Using backlinks is still effective in generating traffic. While you should think twice about using backlinks to your direct competition, these tools can still lead you to customers you would otherwise have difficultly reaching. Using backlinks is a relatively simple process, with which you’re probably already familiar. Adding backlinks—particularly if you share them—to your own copy will drive more traffic to your site as well as to the site of the person/company you include in your linking strategy. This is a proven win-win technique. It eliminates the need to buy inbound links or risk migraine headaches inventing the next better mousetrap or sliced bread idea.

Choosing to buy inbound links or share backlinks with another’s site creates visitors to both locations that they/you might otherwise never enjoy. Backlinks reinforce the idea that links are valuable, pain- and cost-free animals that can deliver huge benefits, when used properly. Besides making new, engaged friends, you will also generate customers, revenues and, hopefully, profits. Even in the digital world of e-commerce, “traditional” electronic techniques, such as using links, will still give you cash flow and success.

The “link value equation” fortifies the reality that any linking strategy you employ is a wonderful option if it delivers the results you crave. Using links wisely has worked since the early days of the Internet and continues to generate good results today.

William P is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch.

It doesn’t matter if you respect Tim Tebow as football player, as a religious person, as a celebrity, or even as a man. You’ve got to respect Tim Tebow as a keyword. In fact, according to the Google Adwords Keyword tool, the term “Tim Tebow” is good for about 550,000 monthly searches. When utilizing organic keyword tactics, there are good reasons why your article or blog may do better with “Tim Tebow” as a keyword than it will with a generic keyword like “football player”. You don’t necessarily have to drop to your knees and “Tebow” out of gratitude for such a wonderful organic keyword, but you should at least acknowledge that this name can be very helpful to your marketing strategy.

Good organic keyword tactics dictate that you find a keyword that is timely, specific, and evokes a passionate response in people. While not many people will be passionate about a term like “football player”, “Tim Tebow” will draw in people who either want to kick his butt or marry him. Similarly, the term “football player” is not really timely, but “Tim Tebow” is.

As a person, something about Tim Tebow strikes a chord with people. Most people either love him or hate him, and even those who hate him can’t turn away when they hear his name because they’re hoping to learn more reasons to hate him. He is the perfect lightning rod–a good-looking guy playing America’s most popular sport, having success in spite of questionable ability and wearing his religious convictions on his sleeve. How this interfaces with organic keyword tactics is simple; using Tim Tebow as a keyword will attract a wider variety of searchers and evoke a more emotional reaction in them. His fans will search for him, fans of his team will search for him, fans of the opposing team will search for him, people who share his religious convictions will search for him, and so on. You could do keyword brainstorming for a week and not find another one that elicits such strong emotion and such a strong desire for more information from such a diverse group of people.

It is important to note that this specific example is likely a short-term phenomenon. As an avid fan of both the NFL and the Denver Broncos specifically, I can tell you that my informed opinion is that Tim Tebow will be benched by the middle of next season and begin the rapid fade to obscurity. Still, for the next nine months, you would be foolish to write a blog or article related to football and not try to stick the “Tim Tebow” keyword in there to drive more traffic. Once the Tebow keyword is no longer effective, you’ll probably still be better off not using the “football player” term; the odds are that there will be a new “flavor of the month” football player who captures everyone’s attention and lights up the search engines.

When writing an article or blog, you should always look for a strong, timely, unique and thought-provoking organic keyword when doing your preliminary keyword brainstorming. For now, that is one championship that Tim Tebow can win.

Roger C is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch.

Everyone in the world wants better website content. Those who don’t are either self-destructive, extraordinarily misguided, or insane. The question is, what is the future of web content and what are some of the evolving trends we’ll see as 2012 continues to unfurl? Here are some of the best web content ideas for your consideration and, hopefully, your implementation.

- Content Curation. Content curation isn’t exactly going to put content marketing out of business or shove it to a lower level of importance, but it’s certainly going to shake things up a bit as more companies go in search of web content ideas to make their brands stand out among the masses. Content curation is the act of amassing information about a certain topic and delivering it to readers (or viewers and listeners, as the case might be if the information was contained to a video tutorial or audio podcast) in an organized manner. Say, for example, you own an online jewelry shop. In addition to the content that you produce by way of blog, you could curate content gleaned from a variety of other sources on the internet and funnel those to your website visitors. In a way, content curation isn’t much different from what many of us already do with our Facebook pages or Twitter accounts when we “share” articles and videos of interest with friends and followers. Content curation takes search engine content and uses it to its greatest advantage to attract site visitors.

- User Generated Content. While it’s critically important for anyone seeking effective web content ideas to focus on frequent updates to blog posts and website news articles, inviting user generated content is another indispensable tool. This is accomplished through the publication of reviews and recommendations. While there are many companies out there who feel that inviting user generated content may be opening them up to criticism from dissatisfied customers or even competitors, the fact remains that positive endorsements can drive serious business. By opening up your website or blog to comments from customers and readers, you’re generating conversation, which in turn elevates visibility.

- Video Content. Everyone loves YouTube. And if you don’t believe, it might pay to take a closer look at the statistics, which show YouTube right behind Google as one of the most frequently used search engines. Of course, the search engine content someone finds on YouTube will differ greatly than that which can be found on Google, but that’s just the point. With video production becoming cheaper every day—and sites like Xtranormal offering unbelievably affordable technology that enables small companies to compete with large corporations in the creativity area—one of the trends to watch for in 2012 is the growth of video content. Whereas just a few years ago, having a self-produced video on a website might have cost thousands of dollars and required the involvement of a professional production company, it’s now entirely possible for companies to take the DIY approach to getting their messages out through alternative mediums.

The really great news is that web content ideas are never stagnant, and what’s cutting edge today will be commonplace tomorrow, and soon thereafter deemed passé. Lesson: strike while the iron’s hot and leap on new web content ideas as they emerge. Otherwise, you’ll be forever doomed to play catch-up with the trailblazers.

Vince F is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch.

NBA owners, players and the brands that market professional basketball lost money during the recent lockout. However, some players and brands got stronger, even if they lost dollars in the short-term. Players depend on a strong personal brand to generate income in addition to their NBA salaries. The NBA, however, suffered brand damage, even if many fans immediately “came back” after the new CBA (collective bargaining agreement) was signed.

The common perception in professional sports, during a strike or lockout, remains, “millionaires are arguing with billionaires.” This position, by itself, hurts the NBA brand. Those cities whose only professional presence is the NBA (Memphis, Oklahoma City, Orlando, Portland, Sacramento, San Antonio, and Salt Lake City) need stunning web content ideas more than some others, e.g., Los Angeles, Boston and New York.

The league, teams and players must maximize search engine content to re-fortify their damaged brands. Here are some simple content marketing tips to help the NBA recover from the damaging lockout.

Improve your social media presence with brand-strengthening strategies. For example, Oklahoma City Thunder superstar, Kevin Durant, continued to strengthen his brand, as a humble, likeable star and human being. Only 23, he organized a number of charity games, posted videos on YouTube and, even, showed up at a Twitter follower’s flag football game. Along with touring China and acting in a movie, he signed a new marketing contract with Nike during the dark days of the lockout. Along with his physical actions, Durant used effective web content ideas to promote the NBA and his personal brand.

Use gamification to achieve winning search engine content. Infusing game theory in your web content ideas can achieve excellent results. The NBA sponsors an exciting video game, “Take-Two,” that they had the sense to modify to feature legendary teams of the past. Many experts predicted their game and brand would lose millions because of the lockout, but they satisfied fans and critics alike with this idea.

Use web content ideas that stress honesty. Engaging search engine content that exudes honesty will help restore the NBA brand. Sugar coating lockout realities will only damage the NBA brand further. Fans, columnists and other media types understand that some league cities are on shaky financial ground. Publishing search engine content that admits that the lockout was pre-planned with a goal of restoring some economic order to skyrocketing salaries and declining revenue in some league cities will bring more casual fans back to the NBA.

Emphasize laundry over individuals. Just as trusted brands, such as IBM, Procter & Gamble and Johnson & Johnson, have done, focus web content ideas on teams and the league as a whole, not individual players. As other professional sports leagues understand, fans may root for players, but, with free agency, players can frequently change laundry (teams). As the Red Sox and the Yankees or the Dallas Cowboys and the Washington Redskins know, fan loyalty depends on the team more than the players. Creating content that emphasizes teams, their history and achievements will improve the NBA brand.

Create search engine content that embraces fans (readers). Neither millionaires nor athletic superstars, most fans work hard, living paycheck-to-paycheck, to keep their budget from imploding. Publish content marketing copy that displays your understanding of the criticality of their support and engages them, leading them to care about your team and the league. Just as any business wants to create loyal customers, the NBA needs to offer fans a reason to be loyal. The NBA’s target—widely missing the bull’s eye—of marketing players over teams has been a long-term mistake. Create loyal NBA customers by content marketing directed at them and their financial struggles, not the league’s.

William P is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch.

For a moment, consider buzzwords as you would clichés. Confused yet? Clichés can be annoying, often boring, but think about how they became clichés. In most cases, they were repeated endlessly because they were true and accurate. Buzzwords are similar animals.

While sometimes annoying to frequent users or sources of confusion to the uninformed, buzzwords convey a specific meaning to items, programs, techniques, and/or strategies. With content marketing taking center stage in the digital world, some new buzzwords are appearing.

One of the more popular contemporary buzzwords, sure to be highlighted in 2012, is content asset. Since content became “king” of the digital and social media marketing world, the use of the term content asset–and the need for fresh, engaging copy–has become ever more important. This buzzword describes the foundation with content marketing applied via the ‘Net.

Showrooming is a very new marketing buzzword sure to be used in 2012. The New York Times claims the term was created by “booksellers to describe . . . shoppers perusing books in their store, ” but then going to Amazon or other sites to buy the same books for lower prices. Both brick-and-mortar and digital retailers will use this buzzword more in 2012, most seeking an antidote.

One of the strangest new buzzwords, plussification, identifies the habit (making English majors crazy) of morphing nouns into verbs. Apparently rooted in the “+” of Google+, this new buzzword continues a trend often used by sportscasters (how did “field position” or “fortuitous” become positive verbs and adverbs?). Now, marketers are using this questionable “technique” to strengthen a content asset by changing classifications of words.

Another marketing buzzword oddity is the term, gamification. We cannot merely blame overly creative marketers for its growing popularity, as even HR departments and employee training organizations are using the term. With a mantra, “learning is fun,” these entities are integrating gaming into new training software and programs. The presence of gaming infused with content marketing, particularly on social media sites, is making this new buzzword a content asset of the first order.

Cloudsourcing is another new buzzword that should get big play in 2012. If cloud computing was overused in 2010-2011, cloudsourcing will be a new “darling” in 2012. Instead of using the cloud to perform specific applications for you, marketers may transfer all of their IT functions via cloudsourcing in the near future.

With content marketing driving the digital marketplace, these–and other–new buzzwords will become commonplace. Having an outstanding content asset remains the key to your overall marketing effectiveness. However, these new terms should also be the most popular buzzwords of 2012.

But, be aware that “second screen,” “tumbld,” “SoLoMo,” and others, just now being born/coined, may also earn their place at the top of the buzzword race soon. Do you have additional content marketing buzzwords that may become regular features of our digital marketing lexicon in the coming months and years? Have you any personally conceived any buzzwords that should become popular in the future?

William P is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch.

Content marketing may by “king,” but like any tool, however fabulous, you must use it properly or suffer negative consequences. Search engine content can help—or hurt—your website. Content marketing will achieve or hamper your goals equally depending on its quality.

In 2011, along with its pundits and critiques, content marketing had its wild successes and inevitable failures. Here are some of the most important content marketing moments of 2011.

Content marketing for mobile devices flourished. Mobile applications with search engine content exploded in 2011. The expanding ability of smartphones and tablets to quickly communicate with the web should continue in 2012, generating even more content possibilities.

SEO and outstanding content marketing generated wonderful results for small businesses. More and more small businesses paid closer attention to creating/purchasing quality content to market their products and services. Helping them compete with the big boys, effective content marketing dominated their attempts to recover from the recession.

More businesses adopted a more formal content marketing strategy. Instead of including content on a haphazard basis, companies spent time and effort to design a winning content marketing strategy. It seems many businesses realized that having friendly search engine content as part of a formal plan offers a benchmark against which they can measure and track their results.

Keyword glossaries became more popular to achieve better optimization of web pages. Building and updating keyword glossaries keeps your best keywords close at hand as you create or purchase quality, fresh content. Judicious use of effective keywords, now that you cannot stuff copy with them, using glossaries as checklists and reminders, was and remains popular.

Businesses added written content marketing plans to their strategic mix. Even those senior executives that previously downplayed quality content realized that original, well-written copy delivers strong results. This awakening dictated that SEO and quality content should be featured components of corporate marketing strategies.

Use of political content marketing flourished. This marketing moment actually has two prime components. First, political content marketing was used by hopeful politicians at all levels of government to make their positions known, strengthen their brands and campaign for election. Second, businesses figured out that digitized marketing plans all have political content marketing implications. Intra-company politics, always a major influence on plans and strategies, now involves using engaging content on web sites, social media pages, Tweets, and other marketing vehicles.

Using Google+ to generate social media search engine content. Never to be accused of missing an opportunity, Google debuted their own social network. Challenging giants like Facebook is a formidable task. Since June 2011, Goggle+ has been an integral component to their social media strategy.

Similar to political content marketing, social networks may not last forever—see, MySpace. Just as personal tastes and issues change, causing true political content marketing focus to have a short shelf life, social networks, however powerful, can suffer the same fate. As MySpace learned, even 75.9 million monthly visitors (2008), can turn away if exposed to faulty content marketing, strategic management mistakes and complacency.

New content marketing buzzwords entered our language. Coining buzzwords to identify both new and classic marketing challenges became a popular activity in the world of content marketing. Descriptive new entries like showrooming, plussification, cloudsourcing, and gamification, are among the prominent additions to the English buzzword universe.

Shotgun keyword approaches emphatically replaced with laser target focus. While not new for 2011, content marketing creators and publishers finally realized that shotgunning keywords throughout your content would lower—not improve—your page rankings. As a by-product, using your keywords like heat-seeking missiles to attract your specific target audience seems to generate better content.

Importance of quality content assets further increased. While not a brand new concept, the true importance of having, creating or purchasing high quality content assets took strong hold in 2011. Just as having the best facilities, equipment and talent are important assets, quality content became even more important as a marketing asset.

William P is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. WriterAccess is powered by ideaLaunch.

Wading through the so-called professional writers out there to find the experience, skill and proficiency you need is challenging, but essential to finding the best of the best. Here are a few tips that might help you find the tested, proven professionals with the experience you need to join your staff fulltime.

1.)  Forget the fulltime hire, go freelance at WriterAccess.com. OK, that is our site.  So just kidding. Not really.  But on to the next.

2.)  Cover Letter.  Try posting a job that declares in the first paragraph that the requirement for consideration is creating a thoughtful, customized cover letter that explains why you’re the right person for the job and how you can help the business grow with a freakishly amazing skill or talent or thing about you that nobody has.

3.)  Resume Style. There’s a lot of “that person” that you can see in their resume. Study it closely, and scrap resumes that just don’t look right to you. Someday I’ll write a book on this correlation, as it is scary.

4.)  Testing 1, 2, 3.  Put your writers through a test.  Heck, you can have them take the free test at WriterAccess.com if you want. We have both an Editor and Writer test that is extremely difficult, offering great opportunity to screen the winners from the losers in a few different categories.  But that is just the beginning really. Create a written test in your office, a small assignment to create a blog post on XYZ topic, like resume writing or something simple. Toss in a few twists like “use 5 headlines” or “offer 5 tips” in your blog posts, and a title that is search engine friendly. Review the assignment and ask them for a summary of what they did and why they did it.

5.)  Confirm Curiosity.  Great writers are curious creatures. Too curious some would argue. They are always digging for the story and the master of Socratic techniques to find information and dig for the story. Learn to test that skill by asking them for questions and opening them up with broad questions like: What would challenge you most about this job? What would concern you about this job?  What would you love to know about our company? What questions do you ask when you are interviewing someone? You get the idea.

WriterAccess takes the hassles out of finding the perfect writers—tested, proven professionals with the experience you need. You pay a small subscription fee and get access to thousands of big-time talents.

We’ve all heard the expression Content is King.  After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler online.

When it comes to content marketing, developing a content strategy for your company starts by curating your existing content assets, along with researching the assets of the competition.  You roll up all research found using competitive research tools and quickly learn how you stack up with the competition in a number of different ways. Through the content curation process, you learn how much content you need, how frequently you need to publish it and which channels of distribution (social especially) are required to capture organic market share. The skill and savvy of a Content Strategist is equally as important as your Director of Marketing these days. Getting the right content to the right prospects at the right time is the key to content marketing success.

Take a close look at what’s happening in the local art scene and you’ll discover insights on curation that translate over to the latest online trends of content marketing and social media. The big story in the last five years has been the explosive growth in museums.  New institutions, buildings and additions, both public and privately financed, are common in most major cities. And with all this surprising investment has naturally come increased curation firepower to properly fuel the growth.

But as museums take major strides forward, the area’s smaller art centers and galleries have slipped backward, cutting curation funding that delivers inconsistent and often unambitious exhibitions to dwindling fans. Local artists are suffering as a result of the lack of creativity with curation, program development and scheduling. Daring and exciting shows are hard to find. Yet the possibilities for connecting the dots for artistic expression are endless: exploring how technology, development, consumerism, Wall Street, global economy and green living are influencing and affecting us all, and finding expression in unique artistic ways.

The main problem, it seems, is the very definition of curation: Provide a clear, coherent vision for presentation that offers direction and purpose (and attracts visitors and fans in droves). It’s that last part that’s the hardest to achieve for success and failure.

Big budgets with larger museums are attracting curators with great skill and knowledge.  Budget cuts in the smaller galleries force out the talented curators causing disappointment for the dwindling fans. These two forces together are disrupting the health of the entire art ecosystem.

In the content marketing world, there is a different set of challenges for success at this early stage of the revolution. The enemy that is killing quality content is typically the legal department, CFO and/or the performance marketing specialists. They control the purse strings and influence decisions to spend less on content, and more on mass reach for more gain. Content investment gets cut, and Media spending tend to stay the same or go up. More content = more traffic = more revenue, so the logic would flow.

Who will win the content curation war of the web? The race to transform to high-quality publishing is officially on.  It’s time to gather ideas, develop stories and publish quality content that keeps readers (and customers) coming back for more.

Large companies could pony up the investment and seize the opportunity to connect with readers and customers. SalesForce.com (full disclosure, a client of ours at ideaLaunch.com) for example, invests wisely in listening to customers’ wants and needs, and developing stories that inspire action and offer education on hot topics like social media and inbound marketing far removed from the software platform they power on the market.

Small companies are also finding great writers to create the great content that customers want and need. ArtisanTalent.com (full disclosure, another client of ours at WriterAccess.com) for example has been developing great blog posts, well curated and well researched for several years. And they know how to get the ROI they demand for their investment with traffic that has increased 4X in the last year.

In the end, it’s not content that’s king. Instead, it’s the impact that the content has on us long after we pass it by. Great content is hard to create, curate, optimize and distribute. But when it all comes to together, it is THE catalyst that makes your business better. And better than that.

Byron White
Chief Idea Officer
ideaLaunch.com
WriterAccess.com
WordVision.com
LifeTips.com
o: 617-227-8800 x 201
c: 617-775-5828
LinkedIn: ByronWhite
Twitter: @ByronWhite
byron@idealaunch.com

Content that’s meaningful, entertaining and helpful will keep readers coming back and is certain to achieve all kinds of KPI’s like time-on-site, conversion rates, improvement of your listings positions in the search engines and more.

We all know that, right?

Maybe not.  Think of one company that is producing meaningful content.  OK, how about one blog. That’s easier.  And how much money are those bloggers making for their meaningful content? Not much. How much money are companies spending on content?  Billions.  Something’s wrong with this picture.

Companies, listen up.

Meaningful content is…..

-Inspirational in making my business or personal life better.

-Something I think about long after I read it.

-A story that I’m inspired to tell (or share) with other people.

-Something that offers insights that I did not know before I read it.

-Ect Ect.

Was this Blog Post meaningful to you? If not, I have failed.