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Byron White and team members offer their two cents on business, life, and the content marketing revolution.

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CONTACT BYRON

Phone: 617-227-8800
Email: ByronWhite At WriterAccess.com
Mail:
Byron White
WriterAccess
205 Portland Street
Suite 500
Boston MA 02114

March 2014

The Writer War Zone

March 10th, 2014

Like war, writing can be a bloody business, especially in a platform like WriterAccess where identities are safe and protected, taking freedom of speech to a new level. Occasionally clients […]

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My Purple Golf Shoes– Yikes!

March 7th, 2014

We all know that mass marketing, mass advertising and mass production are on the way out. The new marketing is all about my needs and my thirst for knowledge, aligned […]

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The Dog’s Guide to Content Marketing

March 6th, 2014

I love dogs. All dogs. Sure, famous dogs are cool, like Lassie, Rin Tin Tin and Benji– but mutts and adopted dogs are equally as cool, maybe even cooler. We […]

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Climb the Mountain

March 5th, 2014

When it comes to our careers or businesses, we’re always trying to reach the top of the mountain. That’s the thing about mountain tops—when we’re at the bottom looking up, […]

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Proximity and Expertise

March 4th, 2014

Speaking of patterns, correlations and making connections between cause and results,  I’m with Seth Godin  recent post that talks about things we never do, with proximity and expertise in mind. […]

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Your Process Determines Your Greatness

March 3rd, 2014

With the pressure to deliver results and return on investment for all marketing spend, we’re all scrambling to develop a unique process that “guarantees” results. Companies chalk up the graphs […]

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The Perfect Ideation Spot

March 2nd, 2014

Do you have an odd place, weird location and/or favorite place where the creative ideas flow fast and furious? I’m convinced that creative people have their favorite spots.  What’s yours? […]

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Your Social Stamp and Brand

March 1st, 2014

What’s your personal brand in the social sphere?  How do you take yourself to market?  What separates you from the pack? Most importantly, how do your fans and followers perceive […]

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February 2014

Twitter here. Facebook there. Creative where?

February 28th, 2014

There’s an app for that.  And that. It seems like we’re in a zone where creativity has lost it’s relevance: Analytics over intuition. Numbers over poetry. Likes over loves of […]

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You blink, and it’s over.

February 27th, 2014

Here’s the think about entrepreneur life. It’s an intense thing. Imagine taking a ride on one of those old rocket sleds. You know, the ones where your lips come close […]

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Social Since the Dawn of Time

February 26th, 2014

The canvas for creativity, productivity and ingenuity is massive and quite possibly infinite in scope. And make no mistake– none of this would be true without advanced technology that opens […]

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“Gorilla” Marketing: Lessons from the Wild

February 25th, 2014

One of the biggest challenges for freelance writers working in online platforms is understanding what the client wants and needs for a particular project. It’s often guesswork. In the wild, […]

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The Owls and the Bees

February 24th, 2014

Office observation: There are two types of employees in every company. Owls and Bees. Owls are creative types that thrive on solitude. These introverts hate open floor plans and environments […]

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Big Ideas Have Big Problems

February 23rd, 2014

We seem to be entering another golden age where creative ideas are the drivers for standing out from the pack and getting ahead of the competition. Big, original, breakthrough ideas […]

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Amplify Your Creativity with Dos Equis Beer

February 22nd, 2014

Ok, I’m going to put a stake in the ground. The most creative ad spots in the last decade are “The Most Interesting Man in the World” by Dos Equis. […]

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Finding Creativity through Vulnerability

February 21st, 2014

This will shock the hell out of you: who would agree to have himself photographed naked with a catheter in his you-know-what, then share the photo with the world. An […]

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There is No Plan B

February 20th, 2014

I know what you’re thinking… there has to be a Plan B. I interviewed a developer recently. Smart guy. Trapeze artist on the side. I asked him why any trapeze artist […]

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Social Media and Typography

February 19th, 2014

With billions of words published by millions of people every day, it’s surprising to me that typography seems of little or no interest to anyone publishing content on the web. Correct me […]

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Winning in Sports and Business

February 18th, 2014

The Olympics are packed with those edgy moments when it’s all on the line.  In sports, they call it do or die. Photo finish. Pressure cooker. Hail marry. Now or […]

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What I Learned From Fashion Bloggers

February 17th, 2014

As a freelance content writer, I read many industry-related blogs. This is the best way to keep up with the latest in SEO, track content marketing techniques and even learn […]

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Using Links in Your Content Articles

February 14th, 2014

As your company produces valuable content for your viewers, you will encounter many occasions when outside sources are (and should be) called on for additional authoritative insight. Using the right […]

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Is Sharebait the Way to Go?

February 13th, 2014

Today’s content climate presents an interesting dilemma. With so much priority being placed on “viral” content that lends itself to sharing, a new breed of content has emerged, one that […]

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How to Choose a Writer Based on a Profile

February 12th, 2014

When you decide to hire freelance writers, the idea of choosing the “right writer” for the job can be a bit overwhelming. After all, how can you possibly figure out […]

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Social Media and the Importance of Written Communication

February 7th, 2014

When it comes to written communications, words are all that we have. Nobody can see the writer’s subtle facial expressions, a sympathetic shrug, or even extravagant hand gesticulations when a […]

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How to Use Meta Descriptions as Part of Your Content Marketing Strategy

February 5th, 2014

A meta description is that little blurb that shows up underneath the page title in a search engine result. It seems like such a small thing, but it can be […]

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How Often Should You Change Your Landing Page Design?

February 4th, 2014

Across industries I have yet to discover a tried and true formula for how often you should change your website, including its landing page. Search Engine Optimization (SEO) experts will […]

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2014 – The Year of Semantic SEO

February 3rd, 2014

The Chinese Zodiac may state that this year is “The Year of the Horse,” but content marketers are thinking about a different beast—the Hummingbird. With Google’s Hummingbird algorithm, one thing […]

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January 2014

Optimization in 140 Characters or Less

January 31st, 2014

Novice internet marketers recognize how useful social media can be to increase web traffic and build an online presence. Social media can be a standalone service to gain followers or […]

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Grab That Customer!

January 30th, 2014

When you are marketing for small business, you know that finding customers and cultivating relationships with them is one of the most important parts of your work. When running a […]

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Is your business a good fit for crowd funding?

January 29th, 2014

Traditionally, business funding has be accomplished through a few well-established paths. You dip into your savings, get a loan or attract the attention of venture capital investors. But, instant online […]

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Contact Byron

205 Portland St
Suite 500
Boston, MA 02114
617-227-8800
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