Byron White and team members offer their two cents on business, life, and the content marketing revolution.

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Phone: 617-227-8800
Email: ByronWhite At WriterAccess.com
Byron White
205 Portland Street
Suite 500
Boston MA 02114

January 2014

Developing an Instagram Brand Presence

January 27th, 2014

Some Internet tools have the power to create a shift in online behavior and marketing. Social media as a whole has given businesses the power to conduct social media marketing […]



Hummingbird: The Latest SEO Buzzword

January 24th, 2014

Since Google turned on its new Hummingbird search algorithm in the late summer, the SEO services industry has been trying to figure out how it affects SEO rankings. Now that […]



Brainstorming – A Two Way Street

January 22nd, 2014

There are a variety of advantages companies find when they hire freelance writers. Freelance writers help write quality content for a website or blog, offer a consumer’s perspective on marketing […]



Battling the DIY Blogs

January 20th, 2014

Social media and blogging have become cornerstones of today’s internet-biased world. These mediums are used to communicate ideas, market products and businesses, and write opinionated articles. Young homeowners have ...



Five Reasons Why Changes in SEO Affects Your Ranking

January 17th, 2014

Google has been making significant changes over the past year to its search algorithm and how it affects search engine optimization. It used to be that by using annoying practices […]



Hire a Writer to Help Your Professional Image

January 15th, 2014

If you manage a business or agency, there are many reasons why you might hire a writer. Maybe you want to split your content creation among multiple writers for the […]



No Blog – No Problem! – 3 Ways to Utilize Content Marketing Without a Blog

January 13th, 2014

Content marketing is the practical use of SEO techniques to increase ranking in search engine results, and it connects you to readers and customers in a clear, friendly way. A […]



Natural Language and Your Content – The Basics

January 10th, 2014

A December, 2013 Yahoo Small Business article reports that around 87 percent of marketing professionals today utilize content marketing blogs or other forms of content marketing as part of their […]



SEO After the Google Blackout

January 8th, 2014

For those of you that don’t already know, Google changed it’s search engine algorithm substantially in September. This algorithm change was based on a desire to increase search security for […]



Thinking outside of the box with content marketing firms

January 6th, 2014

Content marketing is a competitive industry; one needs to adapt to the next style of marketing or end up washed up in the jumble of internet content. Every business needs […]



Why Less is More When it Comes to Landing Page Information Fields

January 1st, 2014

Think of different business landing pages you’ve visited. Which ones are your favorites? They probably have simple designs, easy to fill out information, and create easy methods of purchasing goods […]



December 2013

Five Things You Need to Know Before Hiring a Writer

December 31st, 2013

Writers for hire make content marketing much simpler and easier, but how can you make sure you’re getting a quality writer for your content? With so many writers out there […]



AB Split Testing: Twice the Work or Twice the Results?

December 30th, 2013

Marketing is a numbers game, pure and simple. The more searchers you turn into readers, who then convert into buyers, the more money you’ll make. The trick is in enticing […]



My Business is in Boston, not Detroit! Utilize Local Search Marketing for Businesses with Non-Unique Names

December 27th, 2013

When someone conducts an online search for your business you want to ensure they find YOUR business, not another business in another city. One of the trickiest parts of local […]



A Concise Tutorial on Website Optimization

December 26th, 2013

In the modern age of high speed internet access and media-based websites it is important to keep your website running quickly to obtain maximum website optimization. It is important to […]



Five forms of content inbound marketers should be using

December 25th, 2013

We’ve all heard that “content is king,” but it can be easy to automatically define “content” as just blog posts or web-based articles. To get the most out of your […]



Four Tools to Help You Find Hot Keywords

December 23rd, 2013

Search engine optimization (SEO) has been a primary method of getting your business noticed ever since Google became popular. However, without outside help it is hard to determine what will […]



6 Things to Check When Hiring an SEO Service

December 20th, 2013

Your business has grown to a point that it requires SEO services to continue to grow and develop. With all of the businesses out there that offer SEO services how […]



Business Marketing Today: Using Consumer Reviews and Testimonials

December 19th, 2013

Businesses use content marketing for many purposes. Content is written and published to draw the attention of newcomers and retain the interest of current customers. When B2B Content Marketing Report […]



Slammed by a Bad Review? Here’s What to Do

December 19th, 2013

Word of mouth has long been the primary way small businesses land new customers. Happy clients and customers recommend your business to friends; unhappy clients and customers advise people from […]



Has the art of creating unique titles been lost?

December 18th, 2013

“What’s in a name? That which we call a rose by any other name would smell as sweet” (Romeo and Juliet, Act II, Scene II). In content blogs names matter. […]



Five Design Elements to Avoid on Your Landing Page

December 16th, 2013

We’ve all seen poorly designed landing pages. Pages with obnoxious flashing banners, annoy image carousels, or poor, confusing content. We never want our landing page to look anything like that. […]



Get What You Need

December 13th, 2013

“You can’t always get what you want / But if you try sometimes well you might find / You get what you need” – Mick Jagger & Keith Richards (Performed by The […]



Blogging “Live” – The Basics

December 11th, 2013

Live blogging is a new method of immediately sharing thoughts and information with readers. Rather than traditional reflective blogs, where a blog is written in response to an event or […]



It’s Not Just About the Pictures

December 9th, 2013

You may have the hottest content on the planet, but when it comes to attracting people to your company website, visual interest is crucial. Social media marketing is necessary for […]



Business Branding Using Pinterest

December 6th, 2013

Business owners just taking the plunge into the world of online business marketing are finding themselves swimming into a maelstrom of confusing content marketing solutions. Social media websites for content […]



Take the Bore out of Boring – Content Marketing for a “Boring” Topic

December 4th, 2013

Content marketing is the art of improving your website’s online presence. There are a variety of different methods used for content marketing, from social media posts to keyword optimization, but […]



Top 5 reasons A/B Split Testing is a good marketing idea for a small business

December 2nd, 2013

A/B split testing is how major online companies, i.e. Google and Amazon, perform beta testing on their users without anyone realizing it. They determine new website layouts, design schematics, and […]



November 2013

Myth Busters: Content Marketing Myths Debunked

November 28th, 2013

Myths are commonly accepted, but false, ideas. Some myths are easy to detect, such as childhood superstitions like breaking a mirror causes seven years of bad luck, and others are […]



Dreamforce 2013 Lead Management Highlights Companies Left in the Dust

November 27th, 2013

It’s a dog eat dog world when it comes to devising valuable content marketing solutions. Knowing the important areas of focus will keep companies from being left in the dust. […]



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