SEO Writing and Marketing versus Traditional

While SEO marketing and SEO writing are both a subset of marketing and writing for your business, it is not one and the same as traditional marketing. SEO marketing, or search engine optimization marketing, relates to online marketing efforts. While marketing in general seems to baffle many business and website owners, SEO marketing concepts seem to send them over the edge. Distinguishing the difference between the two is the first step toward unraveling the mystery.

The Purpose

The primary purpose of SEO marketing and SEO writing is to promote your business website in a way that attracts the ideal clients and then sends these clients in the form of targeted traffic to your website. For example, an SEO press release is one online tool you can use. When you write a SEO press release, it is similar to writing a traditional press release except for a few points. First, you choose one or two keywords to focus on and then you include this SEO copy as part of your press release. Second, you post your SEO press release online rather that submit it to local publications and journalists. The point of a SEO press release is to help you gain positioning in the search engines for the keywords. Once you gain the search engine positioning, then when visitors are searching for the keywords in your press release, they are able to find the products or services you offer.

As you carefully target your audience, you start to increase the quality of the traffic you’re sending to your site, which also increases your sales conversion rate.

Characteristics

Generally, when writing, the SEO writing is slightly different from traditional copywriting as well. Since you are focusing on one or two keywords for the piece, you need to strategically place the keywords throughout the copy. This means have some of the keywords at the beginning, some in the middle and some at the end of each piece. Keyword tools exist, such as Google keywords, to help you measure whether you have enough of the keywords in your SEO writing or have to many keywords.

A marketing piece you are using offline should include words that help to sell and motivate the reader to buy from you. An offline piece, however, has nothing to do with your online search engine rankings or how searchers find you online. SEO marketing has everything to do with how online searches match your potential customers with your website and business. SEO writing is one component of SEO marketing and it is a skill that must be learned in order to master the online world of marketing your business, website and blog.