Advanced Landing Page Optimization Secrets

Your Customers Have the Answers

The customers who purchased from you or signed up with you are the best source for knowledge on how to motivate the sale. Too often, clients overlook this opportunity to ask them about their decision and the process. Take a look at Survey Monkey, an industry leader, for plug-and-play survey technology that will get you the answers you need to get under the skin of your target audience.

Eye Tracking

Identifying conversion-killing design and copy flaws is difficult to do. Sites may look great and perform poorly. For example, Split Test Lab is often asked to complete assignments within a grid system—say, leaving the tab bar up and running and modifying defined testing areas only for experiments. We often discover that the problem is the grid system itself. Eye tracking and click tracking technology can help pinpoint the problems.

Click Mapping

Imagine a visual map that shows you exactly what visitors view and click on your website before you even start the testing process. Before you try and modify the behavior, you really need to know what the behavior is so that you can work around the problems easier. CrazyEgg is a service that allows you to supplement your analytics with cool visuals that help you take action easier. ClickTale is another mouse-chasing platform that helps pinpoint behavior and improve usability on your site.

Here Comes Video

Video is quickly making its way into the testing world. We currently have several projects we're working on that will test our theory that video can be a big motivator for trial and conversion improvement. Look for future posts, tips, and advice when we draw conclusions.

Image Testing

Here’s a tip: Test three different hero images with the same headline and content and don’t stop once you find the winner. Experiment with different headlines and copy on those same images. Make sure that the hero image is clickable and be sure to include a benefit-oriented caption.