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Landing Page Optimization Technology Choices
Omniture
Formerly known as Offermatica, Omniture has a suite of services that includes testing technology. A pioneer in the multivariate testing space, the technology uses a modified version of the Teguchi method, which allows experiments with larger numbers of potential combinations to be run faster, since not all combinations have to be tested. They have a nice onsite visual interface that allows for marketers to create tests without any special configuration. Also, a nice profiling feature helps make it easy to get the right creative tests in front of the right target audience, at the right time.
Optimost
Optimost’s patent-pending technology is flexible and powerful enough to test any part of your website, including landing pages, web forms, dynamic product pages, and email campaigns. Segmentation criteria include, but are by no means restricted to, source of traffic, visitor demographics, cookie information, time/season, behavior, and location. Ask about our partnership agreement, offering a licensed gateway with full implementation support by ideaLaunch—the perfect way to test the power of their technology.
Magnify 360
Magnify360 is a web-based behavioral targeting platform. It builds and maintains comprehensive profiles of visitors based on 360+ dimensions, delivering the optimal landing page or website experience to every visitor. The platform scores leads in actual dollar values, allowing you to calculate the true ROI of campaigns by day, week, or in total. We are currently discussing a partnership opportunity, so stay tuned.
Site Tuners
SiteTuners.com has developed a proprietary technology dubbed TuningEngine. It is designed for very large tests (1,000,000+ variations) in high-traffic environments.
Website Optimizer
Website Optimizer, Google's multivariate and A/B testing tool, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images). Website Optimizer is a free tool inside AdWords.
