Put Content to Work Creatively

Widgets Work Wonders

To keep visitors interested and to attract repeat viewers, you need unique content marketing development on your website. Create the kind of content you need and get it to your customers with RSS feeds. Build your own Content Widgets for RSS, XML, or iFrame feeds or content to customers and prospects who value your tips and advice.

Be an Author. Be an Authority.

It’s amazing what having your name on the cover of a book can do. After all, authors are authorities. A book with your name and/or your company’s name on it gives you visibility and credibility. Step up to this authority status by publishing a printed book. It will earn respect, establish you as a leader, and help build your brand. We combine on-demand publishing with the usual brilliant work by our writers, and you get the credit.

Testing, 1, 2, 3, 4

Let’s face it—web surfers expect to be entertained these days. Entertain them with Test Widgets that engage readers and keep them coming back for more challenges. Have our expert writers craft multiple-choice questions that challenge the skill and knowledge of readers in topics that relate to your products and services. Incorrect answers trigger correct explanations that inform, educate, and sell.

Try an eBook

Web readers are orbiting at high speeds and are difficult to move down the sales funnel. An eBook download will help catch them on-the-fly, induce trial, and showcase your experience well after they’ve passed you by. Our research with multivariate testing confirms that an eBook value-added offer can improve conversion and drive sales. Offering information in an eBook associates your brand with something that solves problems, enlightens, and entertains. Create an offer to download a free eBook to motivate action on your website, with an email address required for a link that will download the eBook.

The Power of Tip and Advice Centers

What’s your website missing? Chances are, it’s a section that translates your company’s expertise and point of view into easy-to-understand tips, pointers, and advice that people can really use. Tips do the most important job marketing can do—they show people what your company can do for them. You need expert writers to create about 100 Tips to appeal to readers and the search engines. Internal links need to be crafted to properly support SEO. You can track the ROI you demand in several ways, including new traffic from the search engines from specific keyword phrases, and conversions from lead generation features like eBook downloads and product service finders. When done the right way, your Tip and Advice Center will offer the SEO edge you need to get ahead of your competition.

Contextual Link Builder

All webmasters and publishers need fresh content, and to grow your business organically, you need to grow your link popularity. Try offering a Tip of the Day to webmasters and subscribers that links back to your website. You grow your link popularity in exchange for giving them what they want—engaging content that keeps their readers coming back. Best of all, the content is fed in an iFrame, so there is no duplicate content issue. This is exactly what you need to improve your link popularity.

Share Your Knowledge in a White Paper

There’s nothing like a white paper to establish your company’s expertise and authority. No matter how technical the subject, the goal for the content is to make it understandable. Next, you’ll want to subtly infuse the document with your company’s corporate personality to make the paper unmistakably yours. Finally, go crazy and add some visuals, motivating headlines, and humor to entertain along the way. Knowledge is power, especially if it gets talked about and shared on the web.

Take Manual. Add Spice.

Here’s a challenge for any great writer: Take the usual boring manual that gets handed over after a sale and turn it into a guide full of useful, entertaining tips and advice that solve problems and answer questions. A guide like that won’t gather dust on top of a filing cabinet. It’ll be consulted over and over again.

The Genuine Article

Sometimes a bit of depth is required to appeal to research readers and the spider bots. Well-written articles can attract readers in droves and keep them coming back to learn more. Our writers can take a boring subject, dry facts, and complicated ideas and make them entertaining, fun to read, and easy to digest. They’ll communicate your company’s corporate personality while establishing you as an expert and an authority in your field.

Blogs without the Blah

When done right, blogging is a great way to earn trust and drive sales. Our experience shows that blogs need to be created and maintained by your company’s leaders. Start by educating your leaders on the fundamentals (if necessary). Next, you'll need to reach out and start conversations on the web. Soon, your corporate blog will be attracting readers and supporting sales. We have a program that will get you up and running in 60 days. You'll achieve the results you demand and your blog will become a marketing weapon that will keep you ahead of the competition.

Share it in Slides

Perhaps you have a particularly good whitepaper, article or blog post. For many, visual presentations can be more engaging, sharable and interesting than text. Consider reworking the key points from your content and repurpose them in a deck. Slideshare is a popular website that hosts slide-style presentations. Placing yours up there is just one more away to access a new audience.

Make Presentations Pop

If you’re putting together a Slideshare presentation, it can’t be the same old boring PowerPoint production people have grown tired of. Lively images and limited copy that packs a punch are key. Learn more slide deck tips on our blog post on PowerPoint presentations.

Be a Video Star

Just as you can turn your content into a slide deck, you can also repurpose your work into a video. While you don’t need a special effects to create a great video, you do need a little more than a clip of you talking into a camera. Find inspiration in simple but effective videos others have done, like the work of the people at Common Craft. Bonus: When you load your video onto a popular website like YouTube, you have the potential to gain a new audience that may not have found your website otherwise. That’s what content marketing is all about!

Be Re-Tweet Friendly

Anyone on Twitter knows you have a maximum of 140 characters of space to use. If you’re hoping the *always* clever things you say will get forwarded – or retweeted (RT) – you should aim to use less space than 140 characters. The most you should use is 140 characters less the space required to write “RT “ and “@” followed by your username. For example, @idealaunch posts should leave 14 characters. This way, if someone RT’s us, they don’t need to edit our original message in order to write “RT”.

It’s Your Pic

People don’t just search for text, they also search for images. Instead of borrowing from other sites, consider loading up your own original images to accompany articles and blog posts. These can be your own photos or Photoshoped illustrations – just make sure they’re titled and labelled as accurately as possible.