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Social Media Program
ideaLaunch offers a systematic approach to social media for clients that are looking to build brand, improve communication with customers and clients. Our program delivers the ROI clients are looking for by improving listing positions, increasing organic traffic, improving conversion rates and decreasing user acquisition cost–all measured by our programs and technology.
Social Media Plan. We formulate a plan for social media that defines the people, process, writers, market for conversations, stories, developments, posts, new releases and more. We develop ideas and topics for social media campaigns, blog posts, customer reach, conversation opportunity and social media strategy to engage readers and keep them coming back for more.
Listening and Learning. We dive into the social media sphere and start listening to the conversations happening with your employees, customers and competitors. We learn where the market is, what the interests are, who the influencers are, which methods pull the market, how to reach the market, what technology to use and what needs to be measured. And we surface with ideas to put into the social media plan for execution.
Content and Editing. We create content for the social media sphere that's infused with your company's brand. The content we create, optimize and publish on your website and in the social sphere is written by experts in your industry invited to publish on your site.
Blogs and Conversations. We formulate a plan for on-site and off-site blog publishing that supports the wants and needs of customers and our team develops an SEO plan. We develop ideas and topics for thought leadership, customer reach, conversation opportunity and conversion enhancement that will connect with readers and prospects.
ROI Measurement. The Social Media program outlines specific goals for conversation, publishing and engagement of readers, customers and prospects. We track the impact of campaigns, content and conversations to improve listing positions, increase traffic, improve conversion rates and decrease user acquisition cost. Additional ROI measurements include time on-site and content interaction for customers you close business with.















