“Content marketing is the future of marketing, and Byron White and the ideaLaunch team are right in the middle of the mix.”
— Joe Pulizzi, Founder, Junta 42
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Content Process Summary
Our content marketing process is unmatched in the industry, and delivers the performance our clients demand.
Content Creation
The art of creating content to win the war of words on the web begins with our robust process that’s unmatched in the industry.
| Competitive Research | Organic Market and Mind Share |
| Content Audit | Reader and SEO Appeal |
| Customer Profiling | Customer Wants and Needs |
| SEO Plan | Keyword Research and Silos |
| Content Plan | Editorial Calendar and Plan |
| Style Sampling | Fine Tune the Brand Voice |
| Content Creation | Original Creation to Specification |
| SEO Scoring | Grade Content SEO Strength |
| Content Optimization | Link Building and Meta Tags |
Expert writers with specific industry experience work in tandem with our in-house team of editors, SEO specialists and engineers to create content to specification. All content is edited to perfection, checked for originality, optimized for the search engines, and full copyright is always passed on.
Best of all, we deliver quality and satisfaction with an unconditional guarantee.
Content Optimization
The science of optimizing content for readers AND search engines is our trademark--all managed by WordVision™, our proprietary technology that tracks ROI and performance.
| Keyword Research | Build Keywords Universe |
| Golden Keywords | Identify Priority Keywords |
| Keyword Silos | Keyword Performance Setup |
| Score Content | Algorithmic Content Scoring |
| Opportunity Reports | Improve Listing Positions Fast |
| Trend Reports | Find Upward Growth Trends |
| Market Share Reports | Find Competitive Opportunity |
| Position Reports | Track Performance Monthly |
| ROI Review | Confirm Performance Monthly |
WordVision™ removes the guesswork of SEO. In seconds, our writers find the hot topics and keywords, and score content for SEO strength. In minutes, clients track improved listings, increased traffic and decreased user acquisition cost.
But that’s just the beginning of our optimization service. We also offer internal link building, page optimization and XML site map feed services to get the words out and traffic in.
Content Deployment
Clients choose from the web’s widest variety of content marketing deployment options to catch readers at the right time and place.
| Articles | XML | HTML | Excel | Access |
| Blog Posts | WordPress | Twitter | FaceBook |
| News Feeds | Google Feeds | XLM Feeds |
| Tip Centers | XML | HTML | Excel | Style Sheets |
| Press Releases | Discount PRWeb Distribution |
| eBooks | Design | Layout | Optimization |
| Printed Books | On-Demand | ISBN | Shipping |
| Newsletters | Vertical Response | Exact Target |
| Widgets/Apps | Code | iPhone | Google Apps |
All content is ready for deployment with optimized title tags, meta descriptions and meta keywords. Each content asset also includes the FAQ it answers; Twitter, Facebook or mobile version; and widget/app integration options. Blog posts may also be auto-fed to WordPress, Twitter and Facebook.
Our engineers work in tandem with your team to deliver content to any specification.
Content Performance
Only ideaLaunch guarantees content performance that’s tracked with proprietary WordVision™ technology, offering the ROI you demand for your investment.
Your search engine listing positions will improve. Our technology correlates content assets deployment dates with the improved listing positions.
Your search engine traffic volume will increase. Our technology correlates content asset deployment dates with the increase in traffic.
Your user acquisition cost will decrease. Our technology correlates content asset deployment dates with the decrease in user acquisition cost.
