Current Job Openings

Sales Manager

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Let's face it, content is now the driver for business success.

ideaLaunch.com offers content marketing services and solutions to more than 1,500 customers ranging from Fortune 500 to SMBs. We're currently leading the content marketing revolution sweeping the web, and looking for a Sales Director to build out our sales team and take our business to the next level.

Proven leadership growing sales for a small company and SEO/SEM knowledge required. Experience training and developing sales representatives and proven leadership by example methodology also required.

If you know how to truly understand, uncover, articulate and speak to the needs of a VP/Director of Internet Marketing, and you can develop the SEO and SEM knowledge that your sales team needs for success, you're just what we're looking for.

Primary Responsibility

• Discuss search engine marketing strategy fluently with clients.
• Use socratic selling techniques to learn the wants and needs of customers.
• Develop marketing campaigns and creative offers for existing customers.
• Practice social media and jump into their conversations online.
• Motivate sales team members and make it fun and easy to achieve sales goals.
• Expertly manage a Salesforce database of tens of thousands of leads and develop workflow to drive revenue.

Sales Growth Experience

• Experience and history growing a small company with big ideas.
• Hire 2 to 4 sales team members and achieve performance goals.
• Help each sales rep improve communication skill and sales performance individually.
• Build on an existing sales plan to help us grow the new businesses in new ways.

Social Media Platform

• Develop your reach to prospect customers using social media platforms.
• Follow the blogs and discussions in the SEO and SEO industry.
• Teach your sales team how to put the power of social media to work to drive sales.
• Become a valuable resource for clients interested in what you have to say.
• Help new clients connect with other new clients using Web 2.0 social media strategy.

Salary, bonus and full medical benefits commensurate with experience. Immediate openings and fast track for exceptional candidates.

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Editor/Talent Manager

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ideaLaunch, a leading provider of content marketing services and solutions, is looking for a Senior Editor with experience recruiting, screening and managing freelance writers. Candidates must have at least two years experience in editorial management and talent management (working with freelance writers). Excellent writing, editing and communication skills are required.

You’ll focus your time on WriterAccess.com, on online marketplace and platform connecting thousands of customers with thousands of writers. You’ll help on-board both writers and customers to the WriterAccess platform. You’ll screen new writers that join the service and help match their talent with customers using the platform and a strategy that you’ll help develop. You’ll also support the community of writers with Live Chat and develop informational and educational guides for writers to help advance their career. And you’ll be editing and reviewing the writers’ work to the customers’ specification and rating writers’ proficiency and skill. Once you’re familiar with our services, software and talent base, you’ll get more involved in the matchmaking process with customers, writers and remote editors with a focus on content strategy and project management.

As for your future and career advancement, that’s important to us as well. You’ll master editorial and talent management, but also acquire the knowledge and skills to do content strategy and project management.

Requirements

• Practice our customer and talent service policy, which is simple: Patience, positivity and professionalism—with a smile.
• Super-strong editorial, communication, and management skills backed with at least two years of editorial experience and working with freelance writers. You will be required to jump in on writing and editing content orders, so advanced editorial skills are a must-have!!
• Related education major (Journalism, English, etc). Be prepared to take our writing and editing test online. About 50 wpm typing speed is a minimum. Blogging will be mandatory.
• Customer service experience is also required, as you’ll be in constant contact with customers and writers.
• Community management experience—If you have not managed communities online and worked directly with freelance writers and editors, you probably shouldn’t apply.
• Really good problem solving skills. It’s critical to workflow that our response be prompt and efficient every time. Our customers and talent expect advanced support when placing and managing and processing orders for content.
• If Macros in Excel, AP Guidelines and Keyword Silos are mysterious to you, you probably shouldn’t apply.
• Drive to “get things done”. WriterAccess and ideaLaunch are small companies that cross-pollinate with staff, talent, writers, editors and customers. You’ll be required to wear many hats and roll with the punches.
• Strength in self-managing time. Because we’re a diverse team, you’ll need to keep yourself on task, make decisions quickly, and work well with the other members of the team.
• One more thing: you have to be hard-working. This is an 8:30 to 6:00 job that may require evening check-in with customers or online support. Our strategy is very deadline-based, so it’s essential that you put in the time necessary to execute a project—even if that includes some light evening and weekend work remotely.

Nice to Have

• Internet marketing knowledge (PPC, SEO, Adwords, Display Media, Email Marketing, Social Media)
• Communication passion (do you like writing/blogging, video skills, podcast, twitter)
• Education background (teaching, curriculum design)

Compensation and Benefits

Salary and medical benefits commensurate with experience. Immediate openings and fast track for exceptional candidates.

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Integrated Marketing Communications Manager

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ideaLaunch, a leading hub for content marketing services and resources based in the North End of Boston, is looking for an innovative Integrated Marketing Communications Manager who can inspire, lead and drive world-class integrated marketing campaigns. The successful candidate must be able to plan and execute integrated campaigns across the entire marketing ecosystem, from the web to social to events and direct mail. We are looking for that special candidate who has strategic insight combined with an ability to roll up your sleeves and execute.

The Marketing Communications Manager is responsible for the entire lifecycle of online and offline marketing programs for the ideaLaunch and WriterAccess brands including strategy creation, implementation, project management, and program analysis/measurement. This includes web (including SEO and PPC), events, email promotions and newsletters, direct mail, and social media, as well as direct mail, press releases and media relations.

The person in this role must also possess excellent copywriting skills, as they will be responsible for creating much of the copy used for sales and marketing collateral, and campaigns they drive and implement.

Responsibilities

• Create email marketing and lead nurturing programs to build marketing database and drive inbound marketing.
• Track and manage communications through every step in the lead funnel
• Write creative, engaging marketing copy for all marketing channels, including web, email, events, direct mail and social media.
• Serve as primary writer, editor and quality control point for all marketing communications materials, including management contract writing resources.
• Identify and execute company participation in key industry tradeshows/conferences
• Participate in online forums, Twitter and LinkedIn discussions
• Develop, manage and execute SEO and PPC efforts. Assure companys public websites are aligned with corporate brand, optimized for search engines, and fully utilized to support marketing and demand generation programs
• Maintain and build a library of marketing collateral consisting of white papers, blog posts, case studies, research, best practice guides, FAQS, webinars, videos and industry trends
• Drive website traffic and awareness through content, landing pages, email, advertising, events and SEM/PPC
• Recommend, optimize and report on programs utilizing Google Analytics, SM tools, Salesforce, and other third-party tools
• Work collaboratively with the sales/demand generation team to support the execution of innovative, high quality, results-driven marketing programs in support of marketing and sales goals
• Write and distribute press releases.
• Develop relationships with media outlets and seek placement in target publications.
• Develop and manage a marketing campaign and promotional calendar.
• Develop and mange an editorial calendar for creation of marketing collateral and marketing assets

Qualifications

• Bachelor's or Master's Degree in Marketing Communications, Communications, Public Relations, or Marketing
• Minimum of 5-7 years of experience in marketing communications field
• Excellent written and verbal communication skills
• Experience and proficiency with Salesforce CRM system
• Proficient with MS Office products (Excel, Word, PowerPoint)
• Knowledge of online measurement platforms such as Google Analytics
• Basic HTML and Photoshop skills a plus
• Proven experience leading creative processes to support and advance brand awareness and in presenting complex creative projects to all levels of management and across various audiences
• Demonstrated experience effectively managing multiple projects in a fast-paced, demanding environment and managing competing priorities and demands
• Ability to write clearly and succinctly in a variety of communication settings
• Experience in interactive/digital media communications, including web design and content management, social media and blogs
• B2B marketing experience
• Experience working collaboratively in a small team environment
• Attention to detail, highly organized

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Unpaid Internships for Journalism and Marketing Majors

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ideaLaunch, a startup content marketing agency in the North End, is looking to bring on a handful of interns this semester in our Boston office at 240 Commercial Street–about a 15-minute walk from Suffolk University. Seeking students who can commit to a minimum of 15 hours per week on a predictable schedule.

Responsibilities will vary based on the organically shifting needs and priorities expected in a small, fast-paced, startup agency environment. This is an excellent opportunity to get hands-on, real-world experience in the rapidly growing field of content marketing.

Interns will report to the Director of Content Marketing and Strategic Services. Training and mentoring will be provided.

Day to day projects and tasks may include:

• Performing content audits
• Conducting SEO research
• Writing and editing copy
• Assigning content to writers
• Developing marketing campaign and editorial calendars
• Managing production and project schedules
• Answering phones, responding to client requests
• Basic administrative tasks

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Freelance Designer/Illustrator

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ideaLaunch offers content marketing services and solutions to more than 2,000 customers. We create and build software solutions focused on content marketing, inbound marketing and custom publishing.

We are looking for a Freelance Designer and/or Illustrator to help us roll out a new brand look and feel for the WriterAccess.com website. The new design and brand will also extend to various marketing assets including brochures, direct mail, banner ads and more. You'll work with our Creative Director on the execution of campaigns that need final development, particularly support with illustration. Mastery of Photoshop, Illustrator and InDesign is a must. We expect this project to last at least several weeks and would prefer an on-site assignment at an hourly rate commensurate of your experience and history.

Requirements

• Mastery of Photoshop, Illustrator, InDesign and other graphic software.
• Drive to “get things done”. WriterAccess and ideaLaunch are small companies that cross-pollinate with staff, talent, writers, editors and customers. You'll be required to wear many hats.
• Strength in self-managing time. The management is pretty loose, so you'll need to keep yourself on task, make decisions quickly, create meaningful tasks and not sit back and wait for instructions.

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