“Hitching a ride on the ideaLaunch content marketing express is a journey where opportunity and results collide.”
— Charlie Griffiths, Founder, Vigilant Inc.
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Management Team
Byron White, Chief Idea Officer
Byron White is the President and founder of ideaLaunch. He is an active speaker at various Search Marketing conferences including PubCon, Affiliate Summit, eComXpo and more. He is the hosts of the weekly LifeTips radio show on WebMasterRadio.FM every Wednesday at 4 PM EST. Byron's entrepreneurial success has been well documented in Inc. Magazine, AdWeek, The Boston Globe, The Boston Business Journal, Portfolio Magazine and numerous other publications. Prior to starting ideaLaunch, Byron founded Freelance Access, a graphics arts placement agency representing copywriters, graphic designers and web designers, which was acquired by Aquent. After losing a testicle to cancer, Byron founded the Lost Ball Golf tournament, which has raised more than $100k for the The Jimmy Fund. Byron's previous work history includes time at Arthur Andersen, Hill Holliday and he holds a graduate degree in business from the London School of Economics.
Aaron Robinson, Director of Technology
Aaron Robinson is responsible for overseeing all research and development activities, as well as setting product and technology direction for all of the ideaLaunch companies and subsidiaries. Aaron has spent the past decade concentrating his personal and professional development on Microsoft technologies. Aaron has twice qualified as a Microsoft Certified Solution Developer and is a frequent contributor in online development forums. In January 2006, Aaron was recognized as a Microsoft MVP, an honorary status conferred by Microsoft on those who support the development community.
Carolyn McKibbin, Director of Content Services
As Director of Content Services, Carolyn McKibbin oversees all content and SEO campaigns for ideaLaunch clients. She manages our production staff of editors, SEO specialists and project managers. She’s dedicated to recruiting, screening and building relationships with a pool of hundreds of expert industry writers.
Quality content that appeals to both readers and search engines is the centerpiece of all solutions at ideaLaunch. Carolyn drives the process of creating and publishing some of the best content found on the web. She leads a team that develops editorial calendars, keyword maps and content plans. She knows how to find the right voice and style for content that keeps readers coming back for more. Carolyn helped develop our intense optimization process of researching keywords, writing metadata, crafting internal link strategy and delivering results that are tracked with our proprietary WordVision technology.
Carolyn has a master’s degree in journalism from Boston University and a bachelor’s degree in Italian from University of California, Santa Cruz. An avid scooterist and collector of abandoned animals, Carolyn loves foreign languages, wine and vintage markets. Connect with her on LinkedIn, follow her on Twitter and watch her videos on YouTube.
