My grandmother – she was born in 1895 – could not believe people would ever be able to land on the moon. She was convinced it was impossible and it would never happen. My grandmother turned out to be wrong. On July 21, 1969 Neil Armstrong was the f…

Posted by willcritchlow You might have seen some of the buzz about the recent #linklove events we ran with SEOmoz in London and New Orleans. These were single-day events focused purely on link building. In a little over a month’s time, we are running o…

With all the content online, it is hard for businesses to sort through all the noise and find what they really want. As a result, many content curation services have risen up to help serve this need. One such service is Mass Relevance. It is designed e…

Waitrose relaunched its online shopping service recently, and this prompted a hail of complaints on its own discussion board and several column inches of negative publicity in newspapers and blogs. The list of complaints ranges from performance speed t…

With all of the applications that can be used to automatically gather and share content on social networks, some content marketers may want to step in and put the brakes on their system to evaluate if the right content is getting out. By going back to …

A growing number of companies recognize that there is a compelling business need to become media companies. Dell and Intel have online feature magazines. Google has become the publisher of a high-end print magazine. Best Buy has established a multimedi…

One of the continuing trends in B2B social media is curating content from other sources and presenting it to your followers and subscribers. Depending on the medium you use to present it, this may include your own comments about the curated articles. W…

This post is the first in a regular series of profiles on digital media careers. Content Strategist is a new position for many organizations and an attractive career option for copywriters, editors, content managers, journalists, freelance writers, and…

Thoughts on the Future of Social Media Value Creation: Marshall makes the case for thinking beyond the question “How do I need to respond to this?” when it comes to monitoring social media conversations. What he seems to lay out if I understand him…