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Lead Generation: How your peers optimize the lead

Posted on March 30th, 2011 from MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas at http://feeds.feedburner.com/MktgExperimentsBlog
A complex buying process is, well, complex. And as H.L. Mencken said, “Complex problems have simple, easy to understand, wrong answers.” So, if you have a buying process that requires more than grabbing a candy bar of the shelf, today’s Web clinic at 4 p.m. EST is for you – Converting Leads to Sales: How one company generated $4.9 million ...

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