Starter Program: Landing Page Optimization

Testing creative options of a particular landing page offers great opportunity for conversion enhancement. However, creating the tests and implementing the technical pieces require time, energy and effort to compile and complete. That's where ideaLaunch comes in. We'll create, develop and even launch the recipes for testing, and charge you a one-time fee for the service with our Starter Program. We'll harness the power of the free Google Website Optimizer testing technology to track the improved conversion enhancement we guarantee.

We dive right into your business, review your website analytics, analyze your current website arhchitecture and discuss the competition. We unconver the opportunity and formulate the bright ideas. And then we surface with recommendations on how to improve conversion rates, decrease user acquisition const and increase sales.

As part of our solution, we'll review your analytics and discuss the best page to select for testing.

We create 4 alternative test campaigns for the page selected that all meet your approval. Each variation helps pinpoint the best path for conversion enhancement. The test pages are compared with your existing page, so you can track the improvement we guarantee.

Our engineers compile the tests on the technology platform you select. We don't sell you the technology. But we steer you in the right direction. All of the technical application necessary for testing lies outside of the IT infrastructure, making it easy to get tests up and running on your site in a couple of hours–with little or no IT resources. A small amount of JavaScript code is added to the page, and servers store the content options and rules for your test campaigns.

You simply log on to your campaign management console to see the results of the mixes and optimal combinations that maximize conversions and sales.

Free Landing Page Optimization Advice

• Our experts will analyze your website
• We'll offer free ideas to improve conversions
• We'll put together a free Web Page Optimization Plan

Ian Ayers Interview

Listen to an interview with Byron White, our President and Ian Ayers, author of Super Crunchers.

xx